Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Marketing Biz: Know When To Hold ‘Em, Know When To Fold ‘Em
The week in marketing was a bit like a game of poker or a chicken. Companies are playing their cards and seeing who will blink first. Instagram cut off support for Twitter Cards. Facebook is negotiating with Microsoft for Atlas. Raven Tools decided to drop features to comply with Google AdWords API terms and conditions. [...]
- See What’s Trending Where: Twitter Trends For 200 Global Locations
Have you ever wanted to see Twitter trends for a certain location? Well, now you can see them for 200 locations total. This week Twitter announced the ability to see trends for more locations. This new feature allows a Twitter user to switch locations and see trending topics in that area. “Today, we’re bringing Trends [...]
- Pulling The Pin On Spam: Pinterest Begins Permanently Deleting Spammers
With its incredible rise to popularity, Pinterest has become a big target for spammers. New systems have been implemented to help identify and report spam. The Pinterest quality team has been busy analyzing report data and are now making a move to ban these fraudulent Pinners — forever. The bans will be “removed for good.” [...]
- Multi-Channel Marketing: Working With Affiliates And Resellers
For software and consumer technology companies, working with affiliates and resellers can quickly become a cross-channel tug-o-war if there’s not a clear multi-channel marketing strategy for both channel partner programs. Having a game plan for both channels will ensure partners are participating in the program best suited for their business while minimizing cannibalization and channel [...]
- Prepare For Party Check-ins As Events Make Their Way To Foursquare
Business owners can now get granular with Foursquare’s new events feature. Instead of simply tracking location check-ins, a new events feature will allow users to check-in to a specific event at the given location. From wine tastings to parties, trivia to book signings, the events feature will let business (and customers) track specific participation in [...]
- Google Apps For Business Drops Free Version
Google announced they have dropped the free version of Google Apps For Business. Previously, Google Apps for Business had two versions: (1) A free version that mimicked the same feature set and size requirements of a free Gmail account. (2) A paid version with larger storage, better support and more features. Now, Google Apps for [...]
- Live Blog: Google’s Vic Gundotra At SMX Social Media Marketing
Our SMX Social Media Marketing conference is winding down today and the final event on the agenda is a keynote conversation involving Vic Gundotra, the Senior VP of Engineering for Google+, and our own Editor-in-Chief, Danny Sullivan. No doubt the discussion today will cover today’s Google+ adoption/activity statistics, along with plenty of other topics related [...]
- Facebook Hits 13 Million Page Mark With 40% Local Page Growth This Year
Simply put, Facebook is big for small & medium businesses. At this week’s BIA/Kelsey’s Interactive Local Media show, Facebook’s Director Of Global SMB Markets, Dan Levy, released update numbers around Facebook Page & ad adoption. The numbers showed explosive growth in the SMB field. Included in the numbers was the confirmation that Facebook has eclipsed the 13 million Page [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Raven Tools To Remove Scraped Data To Maintain Access to AdWords API
- Search In Pics: Binary Google Door, Ping Pong Hangout & Google Portal
- Bing Shopping As A Poster Child For Consumer Confusion About Ads
Online Marketing News From Around The Web:
Analytics
- Tagging just got easier: Built-in templates for popular tags in Google Tag Manager, Google Analytics Blog
- The Ecommerce Guide to Big Data [Infographic], www.getelastic.com
Blogs & Blogging
- The Dumbest Excuse SMBs Use for Avoiding Blogging, www.mpdailyfix.com
- What Happens When You Get Bored With Blogging, www.thejackb.com
- You Must Blog and Blog Smart in 2013, Search Engine Journal
Business Issues
Conversion Optimization
- 6 Ways to Get More Out of Your Order Confirmation Page, baymard.com
- Web Sites – Three Steps for Stopping Checkout Abandonment, MarketingProfs
Copywriting, Design & Usability
- Asking the Right User Experience Questions, www.measuringusability.com
- Choosing Colors for Your Website Design: Techniques on Offer, www.bestdesigntuts.com
- Object-focused vs Task-focused Design, uxmastery.com
- There Is No Getting Round These 40 Inescapable Fonts In 2013, www.noupe.com
- Why Won’t Helvetica Go Away?, Smashing Magazine
Display & Contextual Advertising
- Do Your Facebook Competitive Ad Research!, fbppc.com
Email Marketing
- 7 Email Publishers Profiting From the Inbox, www.copyblogger.com
Mobile/Local Marketing
- Most big brands offer mobile sites or apps, Internet Retailer
Other Items
- 100 days with the new digg, blog.digg.com
- Google to charge small businesses for Web-based Apps software, Reuters
Reputation Management
Social Media
- Crowded by Klout, PeerReach moves from scores to fixing the mess of your Twitter stream, Pando Daily
- Do Facebook Promoted Posts Really Work ?, jontusmedia.com
- The Best Times to Post, Part IV: Test. Analyze. Refine. Test Again., soshable.com
Related Topics: Channel: Other | Marketing Day
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