Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Embeddable Tweets: Add Single Tweets To Any Web Page & Skip The Screenshots
In addition to launching brand pages, updating its user interface and tweaking its button set, Twitter has also launched embeddable Tweets — a tool that makes it brain-dead simple to add tweets to any web page without the hassle of making screenshots. As Twitter explains on its developers’ blog: Today, we’re introducing embeddable Tweets, a [...]
- New, Enhanced Profiles A Boon To Brands On Twitter
The most important part of the Twitter redesign for marketers is the new, enhanced profile functionality. It gives them a “much richer canvas,” as Twitter CEO Dick Costolo said earlier today. The new brand profile pages are available to a limited number of companies now but will be rolling out more broadly in the coming [...]
- Twitter Updates ‘Tweet’ & ‘Follow’ Buttons
Today the familiar light blue ‘tweet’ and ‘follow’ buttons have been updated and de-saturated. This change has been rolled out for all types and sizes of buttons and are automatically updated if you have the buttons installed. The old tweet buttons displayed both the Tweet button and the tweet count in blue: And the new button [...]
- Google’s Check-in Offers To Be Self-Service Tool
I spoke with Google representatives at some length last night about the forthcoming Check-in Offers, the unintentional early product “announcement” and some of the confusion around the news. Check-in Offers are an expansion of Google Coupons (renamed Offers) in Google Places. I confirmed with Google that they will be entirely self-provisioned and not sold by [...]
- IAB: Houston Tops List Of Mobile Shopping Cities; San Francisco Fails To Make Top 10
“Space City” Houston ranks number one on the Interactive Advertising Bureau’s list of mobile shopping cities, followed by New York, Atlanta, Los Angeles and Dallas-Fort Worth. The industry group looked at mobile phone ownership, the influence of mobile coupons and ownership of mobile retail and social media applications when putting together its rankings. Surprisingly, uber-tech-savvy [...]
- Google Analytics Announces Social Data Hub, Hopes To Centralize All Social Metrics
The Google Analytics team has just announced a new initiative to improve its social reporting capabilities: Social Data Hub. It’s not (yet) a set of reports but rather a way for Google Analytics to centralize social activity from a variety of social networks. Making Social Reports More Comprehensive Earlier this year, Google Analytics launched Social Interaction [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Two New Bing UI Tests Spotted
- An SEO Playbook For 2012
- Live Blogging the Twitter Event: Easier Discovery, Enhanced Profiles, More Direct Challenge To Facebook
- Survey Says SEO The Single Most Important Marketing Channel For SMBs
- Google Logo Honors Diego Rivera’s Mural Paintings
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Summit West Tips, www.sarahbundy.com
Analytics
- 3 last-minute Analytics tips for the holiday season, Google Analytics Blog
- Do you need Real-Time Web Analytics?, webanalysis.blogspot.com
- Introducing the Google Analytics Core Reporting API, googlecode.blogspot.com
Applications & Portals
- Gmail and Contacts get better with Google+, Official Gmail Blog
- Google Currents is hot off the press, googlemobile.blogspot.com
Blogs & Blogging
- 3 Ways a Group Interview Can Boost Your Blog, Search Engine Journal
- How to Build Your Blog Subscriber Base: Derek Halpern Tells All, www.flyteblog.com
Business Issues
Content Marketing
- What to Look for in Freelance Writers, blog.junta42.com
Conversion Optimization
- Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies, blog.kissmetrics.com
Copywriting, Design & Usability
- Using Personas to Draw in More Customers, www.marketingwords.com
- Clear Indications That It’s Time To Redesign, uxdesign.smashingmagazine.com
- Google Circles and Path 2.0: How good UI design cannot fix a broken solution, www.elezea.com
Display & Contextual Advertising
- 4 Steps To Display Success for EVERY PPC Campaign | PPC Hero, www.ppchero.com
Email Marketing
- 5 Tips to Improve Email Open Rates, www.toprankblog.com
General Internet Marketing
- Marketers Plan to Invest More in Social Media and Email, Marketing Pilgrim
- Marketing Tim Tebow Style!, www.marketingprofessor.com
- B2B Marketing 2012 Trends Part 2: Campaign and Funnel Automation, www.kwanzoo.com
- Online Video Viewing Passes 50% of Total US Population, www.emarketer.com
- Small Businesses to Ramp Up Mobile, Social Marketing in 2012, www.marketingprofs.com
Mobile Marketing
- The mobile web in numbers, royal.pingdom.com
- How to Know When You Should Advertise to Tablet Users, searchenginewatch.com
- Study: 40% of October mobile ad campaigns targeted, www.dmnews.com
Search Marketing
- 3 Proposed Solutions for Regaining Lost SEO Query Data, Rimm Kaufman
- Google Admits ‘Organic Results’ Are Filler To Pump Deceptive Ads at Consumers, www.seobook.com
Social Media
- Facebook Quietly Offering Downstream Conversion Tracking To Its Favorite Advertisers, techcrunch.com
- Social Media Statistics of the Day, www.dreamsystemsmedia.com
- There is No ROI in Social Media Marketing, www.copyblogger.com
- 7 Dimensions of Facebook Commerce, www.getelastic.com
- A Look at Social Login and Social Sharing Trends Across the Web, www.janrain.com
- Editorial calendars for social media marketing, www.smartinsights.com
- Explaining social media ROI… AGAIN. And again. And again., thebrandbuilder.wordpress.com
- Google+ – Making photo tagging easier with Find My Face, plus.google.com
- Google+ Introduces Automatic Face Recognition To Photo Tagging (But It’s Completely Opt-In), TechCrunch
- Klout rants are becoming a cottage industry, www.businessesgrow.com
- Marissa Mayer at LeWeb: Google+ Was a Pleasant Surprise, siliconfilter.com
- Top Trends of 2011: The Social Network Battle, www.readwriteweb.com
Related Topics: Channel: Other | Marketing Day
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