Marketing Day: December 8, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Embeddable Tweets: Add Single Tweets To Any Web Page & Skip The Screenshots

    In addition to launching brand pages, updating its user interface and tweaking its button set, Twitter has also launched embeddable Tweets — a tool that makes it brain-dead simple to add tweets to any web page without the hassle of making screenshots. As Twitter explains on its developers’ blog: Today, we’re introducing embeddable Tweets, a [...]

  • New, Enhanced Profiles A Boon To Brands On Twitter

    The most important part of the Twitter redesign for marketers is the new, enhanced profile functionality. It gives them a “much richer canvas,” as Twitter CEO Dick Costolo said earlier today. The new brand profile pages are available to a limited number of companies now but will be rolling out more broadly in the coming [...]

  • Twitter Updates ‘Tweet’ & ‘Follow’ Buttons

    Today the familiar light blue ‘tweet’ and ‘follow’ buttons have been updated and de-saturated. This change has been rolled out for all types and sizes of buttons and are automatically updated if you have the buttons installed. The old tweet buttons displayed both the Tweet button and the tweet count in blue: And the new button [...]

  • Google’s Check-in Offers To Be Self-Service Tool

    I spoke with Google representatives at some length last night about the forthcoming Check-in Offers, the unintentional early product “announcement” and some of the confusion around the news. Check-in Offers are an expansion of Google Coupons (renamed Offers) in Google Places. I confirmed with Google that they will be entirely self-provisioned and not sold by [...]

  • IAB: Houston Tops List Of Mobile Shopping Cities; San Francisco Fails To Make Top 10

    “Space City” Houston ranks number one on the Interactive Advertising Bureau’s list of mobile shopping cities, followed by New York, Atlanta, Los Angeles and Dallas-Fort Worth. The industry group looked at mobile phone ownership, the influence of mobile coupons and ownership of mobile retail and social media applications when putting together its rankings. Surprisingly, uber-tech-savvy [...]

  • Google Analytics Announces Social Data Hub, Hopes To Centralize All Social Metrics

    The Google Analytics team has just announced a new initiative to improve its social reporting capabilities: Social Data Hub. It’s not (yet) a set of reports but rather a way for Google Analytics to centralize social activity from a variety of social networks. Making Social Reports More Comprehensive Earlier this year, Google Analytics launched Social Interaction [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Blogs & Blogging

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General Internet Marketing

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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