Marketing Day: ESPN Winning World Cup, Twitter Taps Bing Translation, Daily Show Mocks Glass

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • ESPN Scores World Cup Win With Clips Integrated Into Google Search According to a report on Recode.com today, Google has entered into a partnership with ESPN, directing World Cup related searches to ESPNFC.com where fans can watch game highlights. “Google doesn’t have much other choice if it wants to direct its searchers to video, since ESPN is the only publisher with rights to the English-language game footage […]
  • Nissan Invites Facebook Fans To Crowdsource Customized Titan Pickup Truck This week, Nissan is asking its Facebook fans to help build the “ultimate off-road capable full-size truck for the adventure of a lifetime.” Called Project Titan, the effort invites fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project Alumni will then pilot through the Alaskan wilderness this summer. Fans […]
  • Twitter Is Using Bing Translation On Mobile Apps, Web Timelines Twitter’s experimentation with Bing’s translation engine is accelerating. As reported first by CNET today, users of Twitter’s iOS app now can view Bing translations of tweets, a feature that was quietly added to the Android app last month. That the move comes as the FIFA World Cup begins is likely not coincidental. The month-long soccer […]
  • Time For A Check-Up: Marketing Strategies For A Successful Second Half Do you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation. While you pretty much knew what to expect going into school that day, it wasn’t really official until you saw those grades in black and white. Here we are, all […]
  • 5 Ways To Improve Mobile UX That Will Result In Higher Conversions Depending on whose statistics you read, mobile device usage has increased anywhere from 125 percent to 3000 percent in the past several years. Regardless of the actual number, the reality is the same: in order to get visitors to convert, your site must be able to meet their needs whether they’re holding a mouse, a […]
  • VIDEO: The Daily Show Mocks Real Google Glass Explorers Who’ve Suffered “Intolerance” On The Daily Show with Jon Stewart, Jason Jones does a segment about the intolerance Google Glass Explorers need to deal with. Well, Jason Jones mocks Google Glass users and the intolerance they have to deal with. Note, these are real Google Glass Explorers that have documented cases of being abused because of wearing Google […]
  • Coming Soon To Twitter, Ads Targeted To Weather Conditions Twitter and the Weather Company, owner of the Weather Channel, have reached an agreement to allow marketers to target advertising based on the weather in users’ locations, the Wall Street Journal reported this week. Sunny weekend in Malibu? Freezing rain in Portland, Maine? Either way, the partnership will give advertisers of sunscreen or snow boots the […]
  • McDonald’s Buys Twitter’s First Globally Promoted Trend, But Did #FryFutbol Backfire? McDonald’s went all in on social media on opening day of the FIFA World Cup, but it might not have scored the points it was hoping for. The fast food giant, promoting its augmented reality GOL! App that fires up when paired with special McDonald’s fries boxes, paid to place #FryFutbol hashtag atop Twitter’s trending […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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