Marketing Day: Facebook Beats Expectations, Tumblr Autoplay Video Ads & Taco Bell’s Missing Tweets
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Getting Mobile Wrong Has Real Consequences For Sales, Brand The idea that there are consequences to poor mobile presence or performance isn’t new. But a very recent survey conducted in September on […]
Amy Gesenhues on October 28, 2014 at 5:06 pm | Reading time: 9 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Getting Mobile Wrong Has Real Consequences For Sales, Brand
The idea that there are consequences to poor mobile presence or performance isn’t new. But a very recent survey conducted in September on behalf of Netbiscuits lends more urgency to the sense that marketers and brands must get mobile right or risk lost sales and damaging perceptions of the brand itself. Roughly 6,000 adults from six countries, representing a mix of […] - 1 Billion A Month? That’s Even Better As Facebook Beats Market Expectations Again
Facebook passed the $1 billion a month in revenue barrier in the third quarter, reporting $3.2 billion for the three months ending in September and beating Wall Street expectations for the 10th consecutive quarter. The great majority of that revenue came from advertising, with the company reporting $2.96 billion in ad revenue, a 64% increase […] - Win a Trip for 2 to SMX Social in Las Vegas
Test your social marketing IQ- Take the SMX Biggest Social Geek quiz. Answer the most questions correctly in the shortest amount of time and you could win a trip for 2 to SMX Social in Las Vegas plus your choice of an iPad Mini, PlayStation 4, or Xbox One. At SMX Social, you’ll learn proven […] - PunchTab Survey Says 90% Of Consumers Will Shop Online This Holiday Season
Many are predicting strong online retail sales this holiday season. Earlier this month, the National Retail Federation released a study claiming 56 percent of shoppers plan to buy online – a 51 percent increase over last year, and a record high according to the NRF. PunchTab, a technology provider for CPG and retail brands, is […] - Like Google Wallet, Apple Pay Blocked By Merchant “Conspiracy”
When Google Wallet was formally launched in 2011 it was almost immediately blocked by the major US mobile carriers. Verizon was the first and most vocal, citing security concerns. Yet the “real reason” for disallowing Google Wallet was the fact that all the major US carriers (except Sprint) were part of a competing payments initiative […] - Tumblr Is Rolling Out Its First Autoplay Video Ads Today
Aiming for a bigger cut of the lucrative video advertising market, Tumblr is launching its first autoplay video ads today, Advertising Age reports. Eleven brands, including The CW, Lexus, Unilever’s Axe, Universal Pictures, JCPenney and Hulu, are testing Sponsored Video Posts before Tumblr opens them to all advertisers in mid-November. Previously, brands could purchase Promoted […] - This Is Where Taco Bell’s “Missing” Twitter Account Has Gone
Today, Taco Bell made a dramatic move by “going dark” on its social media accounts, including making its seem like its Twitter account had started over, dumping over one million followers. But now Marketing Land found where the “real” Taco Bell Twitter account made its run for the border. Taco Bell Goes “Dark” On Social Media To […] - Baskin-Robbins #TrickBRTreat Solicits Answers To Halloween-Themed Questions
By answering questions about the company’s frozen treats and Heath Bar, Twitter users have the chance to win ice cream and candy. - Taco Bell Goes “Dark” On Social Media To Promote Mobile Ordering App
Taco Bell, one of the more active brands on social media, went into shutdown mode today, sort of. In a stunt to promote a new mobile ordering and payment app, the company went dark on all its social media accounts and pointed all comers to a link to download the new app. The stunt played […] - The Role Content Plays In B2B Social Selling
Columnist Rebecca Lieb shares seven concrete tips that B2B organizations with social sales should be implementing. - Watch Out For False Positives — 3 Ways To Get Better At Testing
It’s easier than ever for marketers to dive into A/B and multivariate testing, but columnist Benny Blum argues that they need to know how to design a proper test first. - Game Changer? Imagine A Twitter Where You Followed Interests Rather Than User Accounts
If you’ve ever signed someone up for a new Twitter account, one of the challenges a new person faces — and Twitter as a company faces — is how to start. Twitter does offer suggested accounts to follow. However, a change to suggesting interests to follow rather than accounts could be a game changer. I didn’t get to listen to […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Win a Trip for 2 to SMX Social in Las Vegas
- Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana
- AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords
- Google Allows You To Disable The Sitelinks Search Box, To Search Within The Google Search Results
- SEO Must Be About More Than Your Website
- Jonas Salk Google Logo Marks 100th Birthday Of The Virologist Who Discovered The Polio Vaccine
Online Marketing News From Around The Web:
Affiliate Marketing
- Customers Report Double-Digit Growth Following Migration to Rakuten Affiliate Network, marketing.rakuten.com
Analytics
- Next Up for Marketing Technology: Measuring Its ROI, www.emarketer.com
Blogs & Blogging
- 3 Instant Fixes That Will Have You Writing Better Content, Faster, www.impactbnd.com
- 3 Reasons Why Guest Blogging Still Matters, www.copypress.com
- How One Post Got Me To 10k Unique Visits And $200 Per Month, www.selfmadebusinessman.com
- How Researching Competitors Can Improve Your Blog Content, www.socialmediaexaminer.com
- How to Humanize Your Blog, www.highervisibility.com
- How to Turn Your Blogging Passion Into Profit In 5 Steps, www.jeffbullas.com
Business Issues
- Amazon buys comedy service Rooftop Media to expand digital content, www.reuters.com
- New Office 365 extensibility for Windows, iOS, Android and web developers, blogs.office.com
- Yelp Buys Cityvox To Build Out Restaurant And Nightlife Reviews In France, TechCrunch
Content Marketing
- 13 Frightful Ways To Bring Your Content Back From The Dead This Halloween, www.socialbro.com
- 15 Questions You Must Answer when Creating a B2B Content Marketing Plan, www.thesaleslion.com
- 4 Content Marketing Productivity Killers, blog.marketo.com
- A marketing expert offers tips on B2B content marketing, www.internetretailer.com
- Don’t Stop With Static Content: How to Use Video to Elevate Your Content Marketing, relevance.com
- How to Make Your Content Relatable and Actionable, blog.kissmetrics.com
- How to Turn Research Into Content Marketing Strategy AND Tactics, contentmarketinginstitute.com
- STOP Now or Your Content Dies, www.convinceandconvert.com
- What This 15-Year Old Scary Movie Teaches You About Content Marketing, www.searchenginepeople.com
Conversion Optimization
- 3 Pro Tips for Improving Inbound Leads, www.b2binboundmarketer.com
- 4 Parts of a Must-Click Call to Action, www.convinceandconvert.com
Copywriting, Design & Usability
- 3 Popular Colors for Websites: When & How to Use Them, blog.crazyegg.com
- Feeling Stuck? Design What You Don’t Know, www.smashingmagazine.com
- The 5-Step Process for Writing an About Page that Connects (and Converts), www.copyblogger.com
- These 7 Ingredients Can Revitalize Customer Experience, uxmag.com
Display & Contextual Advertising
- Polite Banners Double Interaction, Click Rates for Luxury Ads, www.emarketer.com
Domaining
- Amazon.com trademark might tip off plans for new top level domain names, domainnamewire.com
- Icann, Regulators Clash Over Illegal Internet Drug Sales, online.wsj.com
- Two Social Media Powerhouses With Over 7 Million Followers Re-brand to An .XYZ Domain, www.thedomains.com
Ecommerce
- 40+ Ecommerce Content Marketing Resources, www.verticalmeasures.com
- B2B buyers are gaining online purchasing independence, www.internetretailer.com
- How not accepting Apple Pay could backfire for retailers, www.mobilecommercedaily.com
- Integrating ecommerce systems is a big step for B2B companies, www.internetretailer.com
- Last Minute Halloween Tips for Online Retailers, www.promodo.com
- Simple Questions to Improve Ecommerce Security, www.practicalecommerce.com
Email Marketing
- 4 surprising email lessons learned from trick-or-treaters, myemma.com
- 7 Quick List-Building Tips From Email Marketing Masters, contently.com
- Effective Birthday Emails That Light up Our Inboxes, www.verticalresponse.com
- How We Doubled Email Signups in 30 Days, www.searchenginejournal.com
- Like Apples and Cheese, Email and Social Media Marketing, www.marketingtechblog.com
- The Blueprint to A Successful Modern Day Email Marketing Strategy, tribes.no
- When and How to Use Autoresponders, smallbiztrends.com
General Internet Marketing
- The Amazingly Simple Anatomy of a Meaningful Marketing Story, www.copyblogger.com
- 43 tools for modern marketers, www.portent.com
- Getting Digital Right Impacts Business Performance, www.conversationagent.com
- The Benefits of B2B Co-Marketing Campaigns, blog.similarweb.com
Internet Marketing Industry
- Matomy Media Acquires Austrian Mobile Ad Platform MobFox For $17.6M, TechCrunch
- Publicis Groupe Acquires Programmatic Platform RUN, www.adexchanger.com
- Return Path Names Scott Roth Chief Marketing Officer, blog.returnpath.com
- Trilibis Teams With IBM To Accelerate Responsive Websites, blog.trilibis.com
Mobile/Local Marketing
- Brand Loyalty ‘Dead’ on the Mobile Web, www.netbiscuits.com
- Brazil, Indonesia, Mexico, Turkey, India Powering Next Wave Of App Growth, TechCrunch
- Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable, www.searchenginejournal.com
- Mobile Content Strategy Offers Access to Growing Market, relevance.com
- Mobile Payments Still Facing the Same Big Obstacles, streetfightmag.com
Social Media
- 14 Instagram Data Findings That Every Marketer Needs to Know, www.adweek.com
- 20 Experts Give Advice on Social Media Marketing, upcity.com
- 20 Ways to Avoid Screwing Up Your Facebook Presence, smallbiztrends.com
- 3 Data-Backed Twitter Strategies for More Followers, Better Tweets, blog.bufferapp.com
- 5 in 6 Social Messages Sent to Brands Are Ignored, www.mediabistro.com
- 5 Ways to Grow Your Leads With LinkedIn, www.socialmediaexaminer.com
- 6 LinkedIn Publishing Tips You Can Use Today to Reach Thousands of LinkedIn Users, www.firepolemarketing.com
- 6 Ways To Use Historical Data On Twitter For A Stellar Social Media Presence, www.socialbro.com
- 8 Proven Methods to Explode Your Social Shares, www.searchenginejournal.com
- Forming a Winning Social Media Campaign, www.blogherald.com
- How to Build Genuine Social Media Conversations, blog.getresponse.com
- Improvements to Photo Posts on Mobile, newsroom.fb.com
- See How The Top Brand Marketers Use Instagram, simplymeasured.com
- Struggling with Social Engagement? Try These Formulas for Killer Tweet Copy, simplymeasured.com
- The Beginner’s Guide to Success with LinkedIn Ads, blog.adstage.io
- Twitter’s New Mute Button – How Businesses Can Avoid Being Muted, www.dexmedia.com
Video
- Complex courts YouTube creators with its own new network, digiday.com
- Investing in Video Marketing Needs to be a Priority for Brands, www.reelseo.com
- More retailers turn videos into direct sales channels, digiday.com
- Susan Wojcicki Wants to Sell You YouTube Video Subscriptions, recode.net
- YouTube’s Ad-Free Paywall Could Bankroll Its Original Shows, adage.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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