Marketing Day: Facebook Changes Default Post Permissions, Pinterest Business API & Smartphones Grow

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Facebook Gives Restaurants Easy Way To Display Menus On Their Pages

    Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with restaurants can now upload PDF versions of their menus and display them in their page tabs. The feature is accessible worldwide in page settings. Facebook also announced that restaurateurs in the United States and Canada […]

  • Pantene Turns Product Protest Into Marketing Win

    Over in Israel, 25% of women have curly hair and many of them use Pantene Perfect Curls hair cream to tame their manes. Due to a regional lineup change, Pantene stopped delivering the cream. Women were angry! incensed! Outraged! OK, maybe it wasn’t that bad but they did start a Facebook protest group to voice […]

  • Smartphones Have Big Quarter, Bigger iPhone 6 Anticipation Grows

    Data from research firm Counterpoint (via AppleInsider) asserts that smartphones constituted 87 percent of all U.S. handset “shipments” in the first quarter. Shipments and sales are not identical. However feature phones are pretty clearly now on the way out in the US and other developed markets. Earlier Nielsen and comScore survey data reflect that US smartphone […]

  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and smartphone users will reach 140 million U.S. internet users by 2018. Because of this growth, marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and […]

  • New Display Research: State Of The Industry Retargeting Report #4

    The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the support of Digiday, the survey (conducted by my employer) received responses from 333 agency executives and 117 brand executives; questions covered site retargeting, paid social marketing and mobile marketing. Paid Social (FBX, Twitter Tailored Audiences […]

  • Facebook Defaults Posts From “Public” To “Friends” & Introduces Comprehensive Privacy Checkup

    While Facebook has talked a big privacy talk for a long time, today they’ve implemented a major change. A sweeping new update is making it simple for users to see who they are sharing content with and all new users will be defaulted to “friends” rather than “public.” Current users will be notified about their […]

  • YouTube Asks Creators For Feedback On Upcoming Mobile App & Monetization Opportunities

    YouTube is working on multiple new updates for creators, and wants their feedback before rolling out the new features. According to the video, creators will eventually have access to a mobile app that lets them manage their channel from their phone. YouTube is also investigating new monetization opportunities through ad revenue, and making it possible […]

  • The 4th Wave Of Content Marketing: Marketing Apps

    Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects. As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content […]

  • Yelp Will Allow 12-Second Video Reviews Starting Next Month

    Yelp is planning to move beyond text-based reviews (and tips) by allowing users to share brief video reviews of local businesses and places. As Business Insider reports, the video review feature will launch next month and initially only for “Elite” users. A Yelp spokesperson tells us that the program will eventually expand to all users, […]

  • Beyond Sentiment Analysis: Canvs Takes Instant Social Temperature Of TV Shows

    Judging the success of a TV show used to be a relatively simple matter. Nielsen crunched the viewership numbers and shows survived and died based on the ratings. The rise of social media and especially its second-screen applications has complicated the picture by adding a rich stream of complementary data. Now television networks and producers […]

  • Tailwind Launches Its Pinterest Business Insights API Integration

    Tailwind, the Pinterest-focused marketing and analytics platform, has launched a fully functional product powered by Pinterest’s new Business Insights API. Pinterest announced yesterday that it was providing a digital feed of anonymous customer data to a limited set of social media management providers. Among that list — Salesforce’s Exact Target Marketing Cloud, Hootsuite, Spredfast, Percolate, Piqora, Curalate – Tailwind is […]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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