Marketing Day: Facebook Gaming Ads, Chinese Unblocks Google & World Cup Slows Email Marketing

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow! Marketing Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special “beta” rates expire tomorrow – Register […]
  • Facebook Adds Ability To Sell Virtual Goods To Desktop Gamers Via Ads Facebook has always allowed desktop gamers to spend real money for virtual currency. Starting today, it’s giving game developers the ability to sell virtual goods within Facebook advertising. The new product — for News Feed and right-hand column ads — has already shown success in reducing the friction for gamers to pull out their credit […]
  • Goofy Comedian Posts Whacky Instagram Videos to Promote Summer Festivals To help promote over 300 summer festivals in the city, Amsterdam-based agency Natwerk created an Instagram-based campaign called The Festival Reporter. The work consists of 15-second videos featuring comedian Sina Khani who has created a collection of comical videos highlighting the many interesting things to do while in Amsterdam. From July 1 through the end of […]
  • Tiananmen Date Over, Chinese Unblock Access To Google Now that the 25th anniversary of the Tiananmen Square pro-democracy protest and crackdown are over, China has restored access to Google services in the country. They had been totally blocked for roughly a month in the run up to the anniversary. The Chinese government had denied it was interfering with access to Google and implied there […]
  • World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S. After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed: Americans just don’t love soccer as much as the rest of the world. With 60 percent of its six-million customers outside the U.S., the email marketing company tracked send and click rates in Brazil, Mexico and […]
  • Dodge Marketing Plan Doom With A Performance Framework One afternoon, I was sitting in the CEO’s office at a global agency when an urgent knock came from the door. The global account director was leading an emergency meeting with the agency’s biggest client, and he was in a bind. The agency needed to retrofit a performance measurement plan for a $12 million marketing […]
  • 10 Lies You Should Never Believe From SEO “Gurus” While the days of the snake oil salesman are long behind us, we’re still plagued by people out to make a quick buck at our expense. As business owners, it’s sometimes not apparent when a charlatan is trying to wheedle money from us, especially when it relates to something we don’t know much about. Take […]
  • How The EU Censors Google & Search Engines Just Like China When it comes to censorship, the European Union generally isn’t one of the political entities that immediately comes to mind. But it should, especially since its new Right To Be Forgotten mandate has the political union acting in the same manner as that poster child of censorship, China. Sound crazy, that the EU could possibly […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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