Marketing Day: Facebook Pages New Look, Google’s Video Ad Marketplace & Hootsuite Updates
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Criteo’s Overhauled Prediction Engine Now Factors Actual Conversions, Not Just Clicks Personalized display advertising firm, Criteo, today announced a major update of its prediction engine, three years in the making. The […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Criteo’s Overhauled Prediction Engine Now Factors Actual Conversions, Not Just Clicks
Personalized display advertising firm, Criteo, today announced a major update of its prediction engine, three years in the making. The Criteo Engine has been retooled to automate impression bidding based on the likelihood that a user will both click on an ad and make a purchase. Up to now, bidding was based on click predictions. […]
- Car Becomes DJ When Driven Atop Giant Record
The Smart Car For Two Electric Drive has three main benefits. Smooth acceleration, quiet drivability and an extra-small turning radius. So how does an agency clearly convey these three benefits all at once? If you’re BBDO Berlin, you turn the vehicle into a “smart DJ,” have people drive it around an old school record and […]
- Google Updates AdSense Ad Creation Process And Interface
Google has overhauled the ad creation process and interface in AdSense to make it easier to set up and deploy new ads across your site. When modifying text ad styles, a preview will show how each change affects the look of the ad, including font style, color and size. Once you’ve made changes to an […]
- Facebook’s New Look For Brand Pages Will Be Available To All This Week
Nearly three months after introducing a redesign of Facebook Pages, the social network announced today that the new look will be available to all users this week. Many pages have already made the switch, which replaces the two-column Timeline with a single column and removes the thumbnail images for custom tabs from their position under […]
- Google Unveils Marketplace For Premium Video Ads
To capitalize on the emerging shift in brand ad dollars from TV to digital video advertising, today Google announced its new programmatic marketplace for premium video ad inventory called Google Partner Select. Time Inc. is among the publishers signed-on to sell their premium video inventory through the new exchange. “Video has become central to our […]
- Yext Gets $50M In Venture Funding, Moving It Closer To An IPO
Geo-marketing software provider Yext announced on its company blog today it has secured $50 million in venture funding. CEO Howard Lerman told AdWeek, “This is the last round before we go public.” Led by Insight Venture Partners and including Marker LLC Institutional Venture Partners and Sutter Hill Ventures, the funding will be used as primary […]
- ComScore April 2014 Smartphone Report: Apple & Android Continue To Lead
According to comScore’s recent smartphone market share numbers, Apple was the top manufacturer in April, while Android kept its lead as the top smartphone platform. Facebook was the No. 1 smartphone app, followed by three Google apps: Google Play, YouTube and Google Search. With 41.4 percent of the market share, Apple kept its lead as […]
- Soon Your LinkedIn Profile Will Look More Like Your Facebook Page
LinkedIn announced today that it’s making a major design change to user profiles, going with a large cover photo, a feature common to Facebook, Google+ and Twitter. The feature is only available to premium users for now; LinkedIn said it will be available for all users in a few months. The ability to add cover […]
- Get To Know: Estée Lauder’s VP Of Corporate Digital Marketing Marisa Thalberg
As the Vice President of Corporate Digital Marketing Worldwide for The Estée Lauder Companies, Inc., Marisa Thalberg supports the development of world class digital and social marketing across the company’s more than 25 brands. Starting her career as an assistant account executive at Saatchi and Saatchi Advertising, Thalberg’s background spans both the client and agency […]
- The New Shopper Marketing Paradigm, Part 2: Measuring Impact For Product Brands
Consumer product marketers have long had to operate under the assumption that direct sales attribution, while an ultimate goal, is largely unobtainable and that marketing success must be judged through predictive modeling and sophisticated estimation. The exception is when brands decide to operate their own stores or ecommerce sites, where they can use and measure […]
- Is The Opposite Of A Viewable Display Ad…‘Unviewable’?
Out-of-view ads are the black sheep of the ad-tech industry. Long considered wasteful, inefficient, and ineffective, they have been relegated to the flotsam and jetsam on the water’s edge of advertising. But does that have to be an accepted “meme”? Maybe not. Every toddler learns absolutes: the opposite of up is down, and the opposite […]
- Hootsuite Rebrand Adds New Content Suggestion & Publishing Tool
Popular social scheduling tool Hootsuite ruffled a few feathers today … feathers in their logo, that is. The company has rebranded their logo and, more importantly for marketers, added some significant features. The new look Hootsuite comes with simple beta content discovery and publishing tool for pro or enterprise users that makes finding and scheduling […]
- How Google’s New “End-To-End” Email Privacy Push Will Protect You — Even From Google
Google’s out with two big privacy pushes when it comes to Gmail today, aimed at protecting your email from prying eyes. Wait, isn’t Google one of the biggest prying eyes, reading emails for ad targeting and other purposes? Yes, but Google’s new push will even protect you from Google itself. Below, an explainer about what’s […]
- Google’s Public Alerts Now Include Tweets To Help You During A Crisis
Recognizing that social media is often the best early warning system in a natural disaster or potential crisis, Google’s Public Alerts has added Twitter to its data mix. The alerts — for tornado warnings, flood advisories, wild fires, etc. — are pushed out on Google Now, Search and Google Maps giving users information to help […]
- Facebook Says It Has 30 Million Active Small Business Pages
Facebook kicked off its summer small business bootcamp tour today in New York and announced that the global total of active small business Facebook Pages is 30 million. That’s up 5 million from the last time it reported that stat last November. New this time: the social network said nearly two-thirds of those pages — […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Now Accepting Entries For Its 2014 Homepage Photo Contest
- Finding New Music On Bing Just Got Easier
- EU Regulators Meet Amid “Right To Be Forgotten” Confusion
- Bing Ads Tweaks Its Tune: Desktop/Tablet Traffic To Be Combined, Adding Tablet Bid Modifier
- The Single Metric Every SEM Acquisition Marketer Should Be Tracking
- 18 Lessons Learned In Leveraging Event Marketing For B2B SEO
- Starwood’s “SPG For Glass” App Brings Hotel Search To Google Glass
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
- 3 Ways to Engage Your Team and Improve Your Blog, Convince and Convert
- How Long Does It Take Blogs to Deliver Marketing Results?, www.vocus.com
- How To Make a Blog Post Go Viral, Online Marketing Blog
- How to use HitTail to Consistently Increase Traffic to Your Blog, www.razorsocial.com
- Speed Up WordPress By Removing Unused Plugins, www.wpexplorer.com
- The Skrillex Way of Content: Build and Drop for Better Blog Balance, blog.bufferapp.com
- Theme Week: You’ve Got Readers To Your Blog – This is How You Keep Them There, ProBlogger
Business Issues
- China state media calls for ‘severe punishment’ for Google, Apple, U.S. tech firms, Reuters
- Facebook Courts Small Business for Ad Dollars In New York, Ad Age
- Facebook Increasingly Turning To India For Growth, Forbes
- How Is Facebook Thinking about SMB Targeting, Segmentation?, Screenwerk
- LinkedIn under fire for censoring Tiananmen Square posts, The Guardian
- New visibility and insights with Admin Reports, googleenterprise.blogspot.com
- Opinion: Why we developed Google Glass, CNN
Content Marketing
- 40+ Free Image Sources for Social Media and Blog Campaigns, blog.visual.ly
- 5 Steps to Blast Through Fear and Create Epic Content, Content Marketing Institute
- 7 Questions with Content Marketing Maverick Barry Feldman, www.iacquire.com
- Taboola and Yahoo! Japan Will Bring Native Ads to Asia in a Big Way, Contently
Conversion Optimization
- How A Short Sentence Can Increase Conversions by 109%, blog.gigya.com
- What you should know about the Optimizely "vulnerability", visualwebsiteoptimizer.com
- Why Is My Conversion Rate Down?, SwellPath
Copywriting, Design & Usability
- Now, It’s Easier than Ever to Test Your Different Audiences, www.usertesting.com
Display & Contextual Advertising
- New Data: Retargeting Industry Facing New Challenges as Growth Continues, Convince and Convert
Domaining
- .XYZ Moves Into 4th Most Registered New gTLD Topping 38K But 72% Are From NetSol, The Domains
- New Top Level Domain registration numbers are increasingly misleading, Domain Name Wire
Ecommerce
- The web now accounts for 4.2% of Home Depot’s total sales, Internet Retailer
Email Marketing
- 4 Steps to Creating an Email Strategy that Drives Action, blogs.constantcontact.com
- Introducing Marketo’s Email Lookbook for Spring/Summer 2014, Marketo
- Sign Up Forms Are Now Mobile Responsive (And What This Means For You), AWeber
Internet Marketing Industry
- Former Groupon Head of Affiliate Marketing Joins AIM, www.allinclusivemarketing.com
Mobile/Local Marketing
- Dunkin’ Donuts finds mobile offers and sports play well together, Mobile Commerce Daily
- How Brands Like Taco Bell Are Buying Into Local, Street Fight
Other Items
- A Google Translate Experiment Shows Definitions, Google Operating System
- Introducing a new platform for storytelling, google-au.blogspot.com
Reputation Management
- Yelp defends itself against angry Reddit mob, www.dailydot.com
Social Media
- 4 Examples of Hashtags in Social Commerce, Practical Ecommerce
- 9 Simple Ways to Optimize LinkedIn Sponsored Updates Campaigns, blog.adstage.io
- Facebook Giving Page Admins Feedback On The Performance Of Their Ad Sets, All Facebook
- How to Protect your Brand’s Social Media Account, Social Bakers
- Kenshoo Brings Google Search Intent to Facebook Advertising, adage.com
- Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?, blog.traffick.com
- Which Apps And Platforms Drive The Most Twitter Shares? [STUDY], Media Bistro
- Why Pinterest’s Visual Content Marketing Will Continue To Rule Social Media, Business 2 Community
- Xbox One Will Add Twitter, Business Insider
Video
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories