Marketing Day: Facebook Paper 1.1 Rewards Publishers With New Cover Treatments
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: .Guru(s) Galore: New Top-Level Domain Passes 50K Registrations Nevermind that the label/title “guru” has been getting mocked for years. That’s not stopping anyone from registering domains using the new .guru top-level […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- .Guru(s) Galore: New Top-Level Domain Passes 50K Registrations
Nevermind that the label/title “guru” has been getting mocked for years. That’s not stopping anyone from registering domains using the new .guru top-level domain (gTLD). In fact, according to nTLDStats.com, .guru recently became the first of the new gTLDs to pass 50,000 registrations. That puts it ahead of the far less annoying .berlin, .photography, .email […]
- Facebook Paper 1.1 Rewards Publishers With New Cover Treatments
Facebook’s iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook’s main stable of offerings, including birthday and event notifications and the ability to insert photos from the iPhone camera or camera roll into comments. A product of Facebook’s Creative Labs, Paper was released in February and is designed […]
- ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views
According to comScore’s March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in terms of delivering the […]
- VIDEO + SLIDESHOW: Why “Going Viral” Means More Than Getting Pageviews
Most people don’t know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to “go viral” does NOT simply equate to getting lots of page views on that piece. Content aggregator Upworthy’s mission is to “spread meaningful content far and wide” but that success doesn’t just ‘happen’ […]
- Coke Creates Giant Rainbows To Help South Africa Celebrate 20 Years Of Democracy
Here’s some Happiness from Coke to brighten your day and your spirits. Twenty years ago South Africa held its first democratic election and Nelson Mandela was elected into office. And Bishop Desmond Tutu coined the term “the rainbow nation.” The rainbow, of course, represents the country’s diversity and its many achievements. To celebrate the 20th […]
- Infographic: How To Deal With Complaining Customers On Social Media
Social media has turned into a new and important channel for customers to reach out to brands when they have complaints, though sometimes in a most-unsocial manner. Here’s a guide to five types of customers you might encounter and how to deal with them. Meek, Aggressive, High-Roller, Opportunist and Chronic Complainer are the customer types […]
- UK Survey: Facebook Is Most Marketing Friendly Social Media Platform
Facebook is the marketer’s best friend, at least in the United Kingdom. According to a survey of 171 UK social marketers, Facebook is the favored platform for social media campaign development and evaluation. The survey was conducted by the Social Media Council of the London-based Direct Marketing Assn. in September and the results were released […]
- On An International And Mobile Push, LinkedIn Passes 300 Million Users
LinkedIn announced today that it has more than 300 million users, 100 million in the United States. “While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce,” Deep Nishar, LinkedIn senior […]
- Affiliate Marketing Turns 20: Myths, Milestones & Momentum
It was the year Forrest Gump sorted through a box of chocolates, the only strike happening in Major League Baseball was between the players and management, and Sheryl Crow declared, “All I wanna do is have some fun.” 1994 was also the year affiliate marketing officially burst on the scene. Now, 20 years later, the […]
- Video, Detailed Photo Data & Simple Sharing Highlight The Sexy New Flickr 3.0 App
Remember when the entire Internet asked Marissa Mayer, Yahoo CEO, to make Flickr awesome again? Well it turns out that she was listening. YesterdayYahoo released a new, beautiful version of their Flickr app for iOS and Android. The app is chock full of helpful features and tools that appeal to the photography community. Here’s a […]
- 4 Tips To Survive Your Email Subscriber’s Digital Spring Cleaning
Spring is here — that time of year when everyone starts cleaning out all the “stuff” they’ve accumulated. But while the spring cleaning ritual will undoubtedly include some heavy dusting, house-wide reorganization and purging of clutter, it’s no longer limited to people’s physical lives. With today’s digital lifestyle, that clutter invariably lives on PCs, tablets […]
- No, Facebook’s New “Nearby Friends” Data Can’t Be Leveraged With Ad Targeting
Yesterday Facebook announced the optional feature “Nearby Friends.” This feature allows users to see Facebook friends that are physically nearby their current location. This new feature (as with any location sharing functionality) brings up both privacy questions and marketing opportunities. According to AdAge, this new functionality will not offer advertisers any additional targeting options. With […]
- Facebook Local Page Ratings Now Come With A Numerical Display
It appears that Facebook is working to re-emphasize its star-rating system for brand Pages. As reported first today by Inside Facebook, the social network is displaying numerical ratings, rather than only the star icons it previously showed. And when you hover your cursor over the ratings, a full rundown of all the establishment’s ratings appears. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Slaps Another Guest Blog Network: PostJoint
- Google Trends Now Lets Users Subscribe To Receive Email Notifications
- 5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return
- Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots
- Search In Pics: Google Branded Delorean, Android Cleaning Bot & Passover Doodle
- Schema For User Actions Now Available
Online Marketing News From Around The Web:
Analytics
- Analytics for Content Marketing the Right Way: Part 3 of 3, www.internetmarketingninjas.com
Blogs & Blogging
- Stop Doing These 5 Things (on your blog) NOW!, Marketo
- The Top 10 Mistakes Bloggers Make, Heidi Cohen
- WordPress 3.9 Has Built-in Support for Pasting from Microsoft Word, wptavern.com
Business Issues
- Google lawsuit against Rockstar to stay in California, PC World
- Google, Yahoo and Amazon Beat Defamation Claims–Kabbaj v. Google, blog.ericgoldman.org
Content Marketing
- The Best Branded Content of 2014 So Far, Contently
- Why Exclamation Points are Dead and You should Never Use them in Your Content Marketing Again, The Sales Lion
Display & Contextual Advertising
- Google AdSense Smart Pricing Notifications Requested, Search Engine Roundtable
- The Evolution Of Programmatic RTB In A Mobile-First World, Ad Exchanger
Domaining
- Afilias’ new top level domain names have very slow first day, Domain Name Wire
Ecommerce
- Asking for reviews proves to be the right answer for a web retailer, Internet Retailer
- Understanding Ecommerce Design, Part 1: Key Components, Practical Ecommerce
Email Marketing
- All About Yahoo’s DMARC Reject Policy, blog.returnpath.com
- Are Your Email Practices Abiding with CAN-SPAM?, Exact Target
Mobile/Local Marketing
- Nielsen and comScore Duel Over Mobile Ad-Tracking, Wall Street Journal
- Announcing The LocalVox Retail 150 Local Marketing Report Card, localvox.com
- Formula for selling to teens: heavy mobile marketing plus stores, Internet Retailer
- Microsoft Lets Windows Phone Developers Respond to App Reviews, thenextweb.com
- Pay per call and mobile search are the future of mobile commerce, www.mobilecommercedaily.com
Social Media
- Klout to Quietly Shut Down Cinch Q&A App, thenextweb.com
- 5 Tips to Optimize Your New Twitter Profile, blog.bufferapp.com
- 7 Out of 10 Consumers Prefer a Business with a Social Media Presence, Small Business Trends
- A Beginner’s Guide to the New Facebook Power Editor (2014 Edition), KISS Metrics
- Choosing a Social Media Platform: How to Find the Most Effective, www.stateofdigital.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories