Marketing Day: Facebook Reaches 1B Mobile Users While Ad Business Continues To Grow
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue Facebook continued its expectation-beating winning streak, announcing today $2.5 billion in revenue and earnings of 31 cents a […]
Matt McGee on April 23, 2014 at 5:01 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue
Facebook continued its expectation-beating winning streak, announcing today $2.5 billion in revenue and earnings of 31 cents a share for the first quarter of 2014. Analysts were expecting $2.36 billion in revenue with earnings of 24 cents a share. In the first quarter last year, Facebook reported $1.46 billion in revenue and 12 cents a […] - BrightRoll & Ifbyphone Announce Analytics Product Upgrades
Video advertising platform BrightRoll and voice-based automated marketing solution Ifbyphone both announced upgrades to their analytics offerings today. After recently partnering with Moat to deliver third-party viewability metrics, BrightRoll said it has entered into an agreement with comScore and Nielsen to integrate measurement analytics from each company. “For the first time, advertisers will be able […] - Not So Fast: New Survey Shows Facebook’s Login Share Dropped In Q1 When Compared To All Google Properties
It seems like just yesterday we reported on Facebook increasing their stake in the social login-sphere. Oh wait, it was. Yesterday’s social login report from Gigya showed that globally Facebook owned 53% of the overall social logins, beating Google+ by 25 percentage points. A new study from Janrain paints a bleaker picture for Facebook with […] - Adobe Report: Facebook’s Ad Business Is Showing Continued Growth
The foundations of Facebook’s advertising business appear very solid according to Adobe’s first quarter Social Intelligence Report. Clicks on Facebook ads, ad impressions and click through rates are all soaring, both year over year and quarter over quarter. Clicks are up 70% (YoY) and 48% (QoQ), ad impressions 40% and 41% and click through rates […] - Watch These People Walk Right Past Their Own Loved Ones In This Homeless Awareness Social Experiment
We’ve all done it. We’re all guilty of it. Yet can we really be blamed for it? We’re busy people. We’re focused on our daily routine. We have things to do. People to meet. Places to go. And so it is without surprise we walk right past homeless people without ever noticing. Calling attention to […] - AOL Changes Email Security Policy To Fight A Wave Of Spoofing
AOL Mail, battling a wave of email spoofing, Tuesday announced a security change to guard against unauthorized use of AOL email accounts. The move was a reaction to the recent proliferation of spam that appeared to originate from AOL accounts, many that hadn’t been used for years. You can see some of the anger — […] - The Disconnect Between Transactional & Promotional Emails
Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In fact, transactional emails are often delivered via an in-house solution or via the company’s ecommerce platform. Brands cite a variety of reasons for this, including: Transactional and promotional emails typically originate from two distinct systems […] - At 20 Years Old, Email Spam Is Alive & Well & Proving Bill Gates Wrong
It’s probably not the kind of anniversary anyone will celebrate. Commercial internet spam turned 20 years old this month. The industry uses April 12, 1994 as spam’s birthday — the day that a “Green Card Lawyers” solicitation was sent to more than 6,000 Usenet newsgroups across the web. Today, there’s plenty of spam on social […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- “Bing For Schools” Becomes “Bing In The Classroom” & Makes Program Available To All Schools
- New Google Maps “Digital Timeline” Shows Street View Images Dating Back 7 Years
- DailyMotion Says Google Is Cheating, Serves Up Its Own Video Content Over DailyMotion Videos
- Enterprise SEO Audits – Go Beyond The Desktop Crawl
- Majestic SEO Now Categorizing The Web For Marketers
- Bing: Again, Why We Are Better Than Google At Image Search
- How To Get Your Content Linked To From Top-Tier Websites
Online Marketing News From Around The Web:
Blogs & Blogging
- 7 Amazingly simple ways to get more blog comments, www.razorsocial.com
- Five Blogging Mistakes To Avoid, www.koozai.com
Business Issues
- Google Agreed to Pay Some of Samsung’s Costs, Assume Some Liability in Latest Apple Case, recode.net
- Facebook CFO Ebersman Departs Social Network Giant, recode.net
- Facebook gets U.S. antitrust approval to buy Oculus, Reuters
- Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels, Business Wire
Content Marketing
- What Content Do I Publish & When Do I Publish It?, www.seerinteractive.com
Conversion Optimization
- 7 Thank You Pages that Take Post-Conversion to the Next Level, www.marketingwords.com
Copywriting, Design & Usability
- When a Winning Tablet Design Flops on Desktop, Get Elastic
- Why UX Designers Need to Think like Architects, uxmag.com
Domaining
- Go Daddy/Afternic Sells $1.9 million in domains for the week, The Domains
- Guy hit with $1,600 bill a month after registering “premium” name for $12.99, DomainIncite
- Meet The 1st New gTLD Serial Cybersquatter, As Farris Nawas of Austin Loses His 3rd URS, The Domains
Ecommerce
- Criminals successfully break into more retail web sites in 2013, Internet Retailer
- How to use Urgency and Scarcity Principles to Increase eCommerce Sales, visualwebsiteoptimizer.com
- Live video chat & co-browsing app added to Yahoo Commerce Central, commercecentral.tumblr.com
Email Marketing
Internet Marketing Industry
- BrightRoll and Google’s DoubleClick Expand Programmatic Video Relationship, www.brightroll.com
- ReactX Introduces Advanced Capabilities for Publishers to Streamline and Automate the Delivery of High Impact, Custom Premium Advertising, PR Newswire
- Yext Says It Will Be Profitable By 2015 — Here’s How, streetfightmag.com
Mobile/Local Marketing
- 4 factors to consider in mobile advertising, www.mobilecommercedaily.com
- BrightRoll Introduces Mobile Audience Targeting with BlueKai, www.brightroll.com
- Buffalo Bills pay $3M settlement for sending fans too many texts, CNET
- How mobile technology makes Pinterest better, Internet Retailer
- Ifbyphone’s Spring 2014 Release Is Next-Generation Call Tracking and Call Management for a Mobile World, public.ifbyphone.com
- Is Facebook’s Data Good Enough For Location-Targeted Ads?, Ad Exchanger
- Study: Samsung’s Apps Are Ubiquitous but Unloved, Wall Street Journal
- The Impact of the Google Glass on Digital Marketing, PBS
- WPP’s Xaxis to Sync TV And Mobile Ads, Ad Age
Other Items
- Brazilian Congress passes Internet bill of rights, Reuters
- Death E-mails Google, www.newyorker.com
- FCC To Propose New ‘Net Neutrality’ Rules, Wall Street Journal
Social Media
- New Facebook Campaign Structure: How To Use Ad Sets, Avalaunch Media
- 3 secrets of brands that still reach 82% of their Facebook fans, blog.wisemetrics.com
- 7 Social Media Marketing Rules You Can Ignore…and Still Succeed, www.takeflyte.com
- How Should You Apologize to Customers on Twitter?, www.conversocial.com
- Instagram Diverges From Vine By Personalizing Explore Tab, TechCrunch
- The New Twitter Profile Page: Complete Image Size Guide, Media Bistro
- The Twitter Strategy Guide: 14 Twitter Tips to Take You to the Next Level, blog.bufferapp.com
- Tweetiquette – Turn Twitter Pet Peeves Into Best Practices, Online Marketing Blog
Video
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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