Marketing Day: February 11, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook, AddThis Face Lawsuit Over ‘Like’ Button Facebook and AddThis, the social sharing platform company, are named as defendants in a lawsuit that claims two violations of patent infringement law. Rembrandt […]
Matt McGee on February 11, 2013 at 5:01 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Facebook, AddThis Face Lawsuit Over ‘Like’ Button
Facebook and AddThis, the social sharing platform company, are named as defendants in a lawsuit that claims two violations of patent infringement law. Rembrandt Social Media, a patent-holding company, filed the suit last week in Virginia, saying that Facebook infringed on two of its patents and AddThis on one. As Ars Technica reported, Rembrandt is […] - Where Will Facebook Marketing Be In The Next Nine Years?
This month marks the nine year anniversary of when Facebook (then known as TheFacebook.com) was first conceived and created by Mark Zuckerberg. Since then, Facebook has grown by leaps and bounds, currently supporting over one billion active users (as of December 2012) and over 618 million active daily users. Facebook’s capabilities and layouts have undergone […] - Is It Time For A Remarketing Review?
Many of you have taken the first steps toward setting up Google Display Network (GDN) remarketing campaigns. It may be time to review and refine those strategies. This exercise should give you clarification about your remarketing objectives, show you where you may be overlapping audiences across campaigns and show you where you may be missing […] - Google’s Schmidt To Sell $2.5 Billion Worth Of Stock
On Friday Google filed an “8-K” form with the US Securities and Exchange Commission, which indicated that over the course of the coming year Google Executive Chairman Eric Schmidt will sell roughly 42 percent of his outstanding shares in the company. According to the filing: As of December 31, 2012, Eric beneficially owned approximately 7.6 million shares of Class A and […] - Excess Or Economic Development: Google’s New $82 Million Private Airport Terminal
Is it a symbol of the excesses of Silicon Valley wealth or a welcome source of new jobs and economic development? I suppose it depends on your perspective. However the city of San Jose and its airport clearly see it as a welcome development and are prepared to approve a proposed $82 million, 29-acre private […] - Flickr Privacy Bug Set Some Private Photos To Public
A bug at Flickr caused some people to have their private photos opened to public view over the past three weeks. Flickr said the bug only impacted a small number of users and only photos uploaded from April to December 2012. Flickr Quietly Tells Users Flickr made no post about this on its blog. Instead, […] - ‘The Internship’ Movie Trailer To Premiere On Google+ Hangout
Where else would you go to promote a movie about working at Google other than Google itself? That’s what the producers of The Internship will do next week when they premiere the movie trailer during a live Google+ Hangout with the movie’s co-stars, Vince Vaughn and Owen Wilson. It’s set to happen on Wednesday, February […] - New Animated AdSense Format Showcases Ad Headlines
A new AdSense ad format started popping up on websites at the end of last month that puts the emphasis on ad headlines. In the new interactive format, only the ad headlines are displayed in large font with arrow button icons next to them: However, when you mouse over a headline, it becomes underlined and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Connect with Friends, Mentors & Vendors at SMX West, March 11-13 in San Jose
- Google’s Cutts On How To Locate Unnatural Links Pointing To Your Web Site
- SMX Toronto Keynote: Jon Sinden of Maple Leafs Sports & Entertainment
- Making The Case In Favor Of Enhanced Campaigns
- Top Tips For SEO Agencies To Find & Convert New Local Customers
- Google Still World’s Most Popular Search Engine By Far, But Share Of Unique Searchers Dips Slightly
- Google Now (And Nexus 4) Featured In Grammy Show Commercial
- Bug Turns Google “Anti-SafeSearch” On, Provides Porn Results
Online Marketing News From Around The Web:
Analytics
- Verify Your Measurement Setup With Tag Assistant, Google Analytics Blog
Blogs & Blogging
- 7 Traits of a Great Business Blog, Small Business SEM
- The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities, www.problogger.net
- 7 Tips For Making Your Blog Posts More Readable, dukeo.com
- Blogging For Business or Pleasure? Personal Expression vs. Creating Value for Your Community, Online Marketing Blog
- I Hate PR People: The Rules of Pitching Bloggers and Media, spinsucks.com
Business Issues
- Google’s Schmidt to sell roughly 42 percent of stake, Reuters
- Disruptions: Apple Is Said to Be Developing a Curved-Glass Smart Watch, New York Times
- Google: Self-driving cars in 3-5 years. Feds: Not so fast, www.extremetech.com
- Tim Cook never wanted to sue Samsung, 9to5mac.com
- BlackBerry shares drop as Home Depot switches to iPhone, Reuters
- Facebook Positioned For Off-Facebook Ad Net With Atlas Buy, Ad Age
- GoDaddy Buys M.dot, A Mobile Website-Building App, To Push Its Mobile And Freemium Businesses, TechCrunch
- Nomi Raises $3M To Help Retailers Understand Their Customers, Online And Offline, TechCrunch
Content Marketing
- Content Marketing Fallacy: More Content is Better, contentmarketinginstitute.com
- Cost per hour: A new metric for paid content, GigaOM
- 4 Content Marketing Tips for Manufacturers, www.fathomdelivers.com
- Content Marketing With Pinterest Private Boards, www.searchenginepeople.com
- How Often Should You Feed Your Content Marketing Programs?, MarketingProfs
- My Battle With Content Marketing and Selling Out, www.brasstackthinking.com
- The Small Business “Visual Revolution”, blog.watch.tv
Copywriting, Design & Usability
Display & Contextual Advertising
- Twitter Promoted Trend Prices Now $200,000 a Day, All Things D
- Quick Overview of Facebook Ad Types, Rimm Kaufman
Domaining
- Cardinals flock to Rome as domainers flock to their keyboards, domainnamewire.com
General Internet Marketing
- Ask these questions before developing a marketing strategy, www.ppcassociates.com
Internet Marketing Industry
- The Beal Deal with Scott Stratten (@Unmarketing), Marketing Pilgrim
- Agency culture is job No. 1, www.prweekus.com
Mobile/Local Marketing
- Make These 5 Marketing Changes in a Smartphone Dominated America, Convince and Convert
- The Mobile Data Ecosystem, www.simpartners.com
Other Items
- Apple releases iOS 6.1.1 to fix iPhone 4S issues, news.cnet.com
- Yahoo! Pushing Java Version Released in 2008, krebsonsecurity.com
Reputation Management
- Taking Control of Your Online Reputation Part II: External Monitoring, Small Business Trends
Social Media
- How the Phoenix Suns shoot—and score—on social, www.prdaily.com
- The dirty world of Facebook EdgeRank Optimization, www.elezea.com
- 15 Social Media Marketing Terms Defined so You Don’t Sound Like a Dumbass, remarkablogger.com
- 6 Keys to Stand Out in Social Marketing – Part 1, Sarah Bundy
- Google spurs retailers to use Google+, Internet Retailer
- Google+ Gaining Ground With Brand Marketers, MediaPost
- Google+ Page Administrators Can Participate in Hangouts Using Page Account, socialtimes.com
- Grammys Are 2013’s Second-Biggest Social Media Event; Peaked With Frank Ocean’s Win Over Chris Brown, www.billboard.com
- How to leverage Twitter’s Vine app for B2B content marketing, smartblogs.com
- Instagram scam swindles Furby fans out of $200,000, www.dailydot.com
- Sina Weibo, ‘China’s Twitter’, racks up 731,102 posts during first minute of Chinese New Year, thenextweb.com
- The one core secret to social media marketing success, www.businessesgrow.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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