Marketing Day: February 13, 2012

Feb 13, 2012 at 4:59pm ET by

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • 21 Percent Of Ads On News Sites Are House Ads: Pew Study

    Online news sites are struggling to get advertisers to move from their traditional platforms to online outlets. One of the effects of that, according to a new report from Pew’s Project for Excellence in Journalism, is that more than one in five ads on news websites are house ads. The implications are obvious to an [...]

  • Apple Takes Google’s Spot As “Most Reputable Company” In US

    For the past 13 years polling firm Harris has been asking US consumers about companies they admire and those they don’t. The firm packages that information up into a corporate reputation score for the “60 most visible companies in the country.” A cousin of the American Consumer Satisfaction Index, the scoring is based on consumer [...]

  • Infographic: Social Media Networking Site Cheat Sheet

    Do you know your Twitter from your Facebook? Your Google+ from your Tumblr? Designed for small businesses, the “cheat sheet” below might still be useful to anyone trying to get familiar with some of the social media networking sites out there. The infographic is from the folks at Flowtown and provides some basic tips, lingo and [...]

  • Mix & Match Targeting In The Google Display Network

    In the “old” days of the Google Content Network, now known as the Google Display Network, your only option was to give Google a few keywords (and your money) and see what kind of results you got back. For several years, it was a risky place to advertise but even in those days, many advertisers [...]

  • How To Market Your Consumer-Based Business On Pinterest

    Pinterest might as well count as one of the top marketing buzzwords of 2012, as its explosive growth (even though it’s still in invite-only status) has left marketers scrambling to get a good idea of how to utilize it to promote their own business and products. The Business Insider cites that traffic to Pinterest.com increased [...]

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Related Topics: Channel: Other | Marketing Day

About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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