Marketing Day: February 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google #2, Facebook #38 In Global “Brand Desire” Study

    Facebook is seen by many as a threat to Google over the long term. That point can be debated at length. However there’s one area where Facebook appears to be no threat to Mountain View (at least in the near term): brand perception. Facebook badly lags Google in a new “brand desire” survey from UK-based [...]

  • 3 Steps To Better Marketing Through David Beckham’s Abs

    Worldwide sports star? Check. Top male model in the world? Check. Gorgeous, fashionable wife. Check? Advertising guru? Ok, it might be a stretch to call David Beckham an ad guru, but after H&M’s near perfect campaign execution during and after the Super Bowl, the title seems relatively fitting for the fashion brand. I’m not suggesting [...]

  • Marketing Metrics & Monetization Tactics For The Application Age

    Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of consumers focus towards mobile. WThe arrival of smartphones brought with it the “application age,” a time period in which over the last few years approximately one million of third-party applications have [...]

  • Not Surprisingly, Twitter Is The Most Popular Brand Page On Twitter

    The most popular Twitter brand pages are out and the results are a mixed bag. Thanks to ZoomSphere, a social statistics firm, all of the Twitter brand pages can be tracked by popularity. Out of the top 20 pages 8 are bands/artists, 6 brands, 4 celebrities, 1 news source and 1 Government entity (The White House). The international [...]

  • Google Gets US & EU Approval To Purchase Motorola Mobility

    It looks like Google’s going to be in the hardware game. Both the European Union and the US Department Of Justice have cleared Google to go ahead with its planned purchase of Motorola Mobility, which makes cellphones, tablets and set-top boxes. Google Looking For Patent Protections Google announced its intention to purchase Motorola Mobility last [...]

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Related Topics: Channel: Marketing Day | Marketing Day


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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