Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
- New Facebook Offers Unit Gives Power To The People With ‘Remind’ And ‘Share’ Ability A new, more robust, version of Facebook Offers that has been spotted in the wild. This new Offer unit gives Facebook users two choices in the offer at hand, “Shop Now,” or “Remind Me.” The unit spotted is substantially larger with an image that takes up more square pixel footage than previous offers. The new [...]
- EU Regulators “Plan To Take Action” Against Google Privacy Policy When it comes to the issue of privacy, it seems that Google and Europe are on opposite sides of an ocean, metaphorically speaking. Reuters reports this morning that frustrated European authorities “plan to take action” against Google for its failure to satisfy them regarding its consolidated privacy policy. Google has maintained that its privacy policy [...]
- The Road To Understanding Viewable Ad Impressions According to a recent comScore study of a dozen major brands, including Allstate, Ford and Kellogg’s, 31 percent of online ads go unseen by consumers. Recently, I moderated a panel of experts in the field, and they all said they’d seen typical rates of unseen ads coming in at over 50%, and, in the worst [...]
- Report: Google To Open Stand-Alone Retail Stores In Major Metros Google has been inching closer to opening its own retail stores for the past three years. It opened a Google schwag store on its own Mountain View campus in 2010. Then it tested a “store within a store” or “pop up store” concept in London, called “The Chromezone,” to sell Chromebooks for holiday 2011. In [...]
- Facebook Says Employee Computers Were Hacked, No Evidence That User Data Was Compromised Facebook is the latest major Internet company to admit that it’s been victimized by hackers, but says it’s found no evidence that user information was compromised. In a blog post this afternoon, Facebook says it discovered the hack last month after “a handful of employees” had visited a compromised website. The website hosted an exploit [...]
- Report: Yahoo’s Mobile Ad Revenue $125 Million Kara Swisher at AllThingsD, who seems to have an unlimited supply of moles and sources within Yahoo, is reporting that she’s been told by someone inside the company that Yahoo’s mobile ad revenues are only $125 million annually — with most of that coming from search. According to Swisher: [D]irect mobile revenue hovers only around [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search Engines More Trusted Than Social Media For News & Information [Study]
- Mobile App API As A Future Ranking Factor In Mobile Search Results
- Google Works To Prevent Illegal Download Sites From Having A Credit Source
- 20+ Signals That Make Your Business Easier To Find In Local Search Engines
- How To Build Your Own Enterprise SEO Datastore
- Should You Upgrade To AdWords Enhanced Campaigns?
Online Marketing News From Around The Web:
Affiliate Marketing
- Marketplace Fairness Act (Affiliate Nexus Tax Eliminator) in Congress, www.amnavigator.com
Analytics
- 13 Tips to Make Best Use of Google Analytics, dailyseoblog.com
Blogs & Blogging
- What’s Your Motivation?, www.mackcollier.com
- Almost Awesome Blog Posts – How To Find And Fix Them, blog.crazyegg.com
- Don’t Make it a Mystery for Customers to Find Your Blog, Online Marketing Blog
- Master (Title) Baiters! Can UK Headline Hyperbole Teach American Bloggers Guile?, AIM Clear Blog
- The 3 Different Types of Readers on Your Business Blog, remarkablogger.com
Business Issues
- Apple reduced federal lobbying to $2M in 2012, appleinsider.com
- Bill Gates calls for more innovation at Microsoft after past mobile ‘mistake’, www.theverge.com
Content Marketing
- 17 Types of Content That Google Will Eat Up, MarketingProfs
- Incorporating Influencers in Content Marketing Strategy, contentmarketinginstitute.com
Copywriting, Design & Usability
- IRWD 2013 speakers talk design versus usability, Internet Retailer
Display & Contextual Advertising
- Dreaded Auto-Play Video Ads Could Be Coming To Facebook, CMO Confirms, TechCrunch
- How to Combine Custom Audiences in Facebook Ads to Enhance Your Targeting [Tutorial], www.hmtweb.com
Email Marketing
- Email Copywriting: How a change in tone increased lead inquiry by 349%, www.marketingexperiments.com
Internet Marketing Industry
- The Beal Deal with Lee Odden (@LeeOdden), www.marketingpilgrim.com
Other Items
- Google Glass ‘foundry’ event: lucky developers get their hands on Google’s awesome A/R glasses, VentureBeat
- Google asks journalists to tone down story of “massive” Google Play security flaw, appleinsider.com
- Google Chrome: How to make it faster, smarter and better than before, PC World
Social Media
- Why Coke Went Dark On Twitter For Nearly Two Hours During the Super Bowl, Ad Age
- Quitters Never Win: The Costs of Leaving Social Media, www.theatlantic.com
- After ban, Kai-Fu Lee invites 30M to follow him on Twitter, CNET
- Appealing To Our Egos Worked – Over 80,000 People Bragged On Twitter About Having One Of The Most-Viewed Profiles On LinkedIn, TechCrunch
- Burger King Twitter Account Hacked, Hilarity Ensues, ReadWrite
- Don’t Fear Your Customers on Social Media, soshable.com
- How Maker’s Mark Avoided a Social Media Firestorm By Listening to Their Customers, www.mackcollier.com
- The Marketer’s Ultimate Guide to Measuring the ROI of Twitter & Vine, blog.hubspot.com
- Three examples of the psychology of social networks influencing user behavior, econsultancy.com
- Tumblr Beat Pinterest, Twitter, and LinkedIn for SocNet Time Spent in December, www.marketingcharts.com
- Why is Facebook’s e-commerce offering so disappointing?, GigaOM
Related Topics: Channel: Other | Marketing Day
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