Marketing Day: February 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Pinwheel: Flickr Co-Founder’s New Startup Is Part Flickr, Foursquare & Path

    Flickr co-founder Caterina Fake’s new startup Pinwheel is very interesting — but it’s not an original idea. In fact it’s an idea that has been unsuccessfully tried by at least two startups in the past (Socialight and Flook). The central concept is that you can leave public or private geotagged notes that are associated with [...]

  • Twitter’s Shark Leap: A Nauseating Display Of Self Importance.

    I’ve heard no greater example of self indulgence than Twitter CEO Dick Costolo’s nausea-inducing claim that 2012 was going to be the year of the Twitter election. (He spoke at the recent All Things Digital event in Southern California.) Amid the Google/Twitter separation mishigas (read: Twitter’s finger pointing) the notion of Twitter as a communication vehicle should [...]

  • Making Millions From Losing Tests (Part 1)

    I’m often amazed at how naive companies can be about their online testing efforts. The bigger the company, it seems, the more disconnect there can be between the talented optimization team and the senior management. And that, as you might guess, often ends up undermining the revenue and efficiency improvements that come from continuous testing. [...]

  • Google: “Impractical” To Comply With IE’s P3P Privacy Controls; Microsoft, Facebook & Others Also Fail

    Google’s been taking fire for Microsoft accusing it of overriding Internet Explorer privacy controls. But Google’s now out with a response: the controls are out-dated, “impractical” to follow and ignored by other companies besides Google, including Facebook, some of Microsoft’s own sites and over 10,000 others. I’m on vacation this week, so I won’t be [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Local Marketing

Mobile Marketing

Reputation Management

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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