Marketing Day: February 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number that’s expected to surpass PC/desktop opens by the end of the year. [...]
  • Billboard 100 & Nielsen TV Ratings Start To Catch Up With The Online Reality In an acknowledgement of the evolution of how and where we consume entertainment, Nielsen and Billboard have both begun factoring streaming figures into their results. The New York Times reports that, as of this week, YouTube plays will be part of  The Billboard Hot 100 formula. We can thank the phenomenal viral success of Baauer’s [...]
  • WSJ: Google Developing Touchscreen Chromebooks [Updated] Here’s more stuff for Google to sell through its forthcoming retail stores: touchscreen Chromebooks. The Wall Street Journal is reporting that Google and unnamed hardware partners are developing new Chromebooks with touchscreens: Google Inc. has developed the first touchscreen laptops powered by its Chrome operating system to be sold later this year, according to people [...]
  • How To Maximize Facebook’s Recent Link Upgrade There are few things that instill more fear into social media marketers than being required to drive organic traffic to a site, campaign, or even a Facebook tab via Facebook. Facebook’s strong suit has never been click-throughs. As a result, social media marketers have done everything in their power to boost the presence of links. [...]
  • Pinterest Lands Another $200 Million In Funding Pinterest has secured another round of funding, this one to the tune of $200 million. It values the image-based social network at $2.5 billion. AllThingsD broke the news this afternoon, and received this confirmation statement from Pinterest CEO Ben Silbermann: “Our focus is on helping millions of people discover things they love and get inspiration [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Other Items

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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