Marketing Day: February 21, 2014

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Coke Wants To Give The World A Pet Collar In Spoof Ad Offering A Cure For Social Media Addiction Coca-Cola’s latest online video campaign pokes fun at everyone’s obsession with their phones, offering a solution to cure the world of its social media addiction. The ad is a spoof, promoting Coke’s Social Media Guard, essentially the same pet collar a vet would use to keep animals from licking their wounds. Fashioned in Coke’s signature […]
  • Microsoft Assistant “Cortana” Coming Soon To Phones, PC, Xbox For months the tech press has been writing about the imminent arrival of Microsoft’s answer to Siri: Cortana. The virtual assistant is modeled on a character in Microsoft’s “Halo” game. Microsoft has not acknowledged Cortana or said anything public about Cortana. Right now Cortana is a codename and it remains to be seen what the digital […]
  • Google Steps Up Ad Fraud Fight With Spider.io Acquisition Ad fraud has been a black cloud looming over the industry, with perpetrators finding myriad ways to hijack the display advertising ecosystem. To bolster its resources in the fight against internet advertising fraud, Google announced today it has acquired the well-regarded web traffic analytics firm spider.io. Google has made significant investments in fighting ad fraud. […]
  • How To Use Relative Standing For Online Analytics I was recently taking a fresh look at some old statistics school books of mine, and I realized how useful many of those basic statistical concepts can be when applied to online marketing analytics. In this post, I’ll share a couple of ways you can delve into your data in a simple way by using […]
  • New Name, Familiar Partners: Twitter Introduces The “Marketing Platform Program” How time flies. It’s been a year now since Twitter released their Ads API to help advertisers harness the full power of Twitter Ads. Throughout 2013 Twitter began adding API partners that excelled in targeting, tracking and measurement. Yesterday Twitter officially announced a new name for their suite of ads partnered dubbed “Marketing Platform Program.” […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Internet Marketing Industry

Mobile/Local Marketing

Other Items

Social Media

Video

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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