Marketing Day: February 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Adds Free Accounts, previously only available via paid memberships, has added a free service tier to help open up the service to new members. But it’s happening on a limited basis: New members must get an invite from an existing paid subscriber. And once in the system, the new free-tier members will only be able to [...]
  • Facebook and Google Advertising, SEO Sessions in the Spotlight – SMX West in Two Weeks! Just two months into 2013, and Facebook has introduced Graph Search and Google enhanced AdWords to improve multi-channel campaign management. These are just a couple of the developments we’ll be covering in-depth at Search Engine Land’s SMX West in San Jose, March 11-13. You’ll hear firsthand about Facebook Graph Search and other paid advertising options [...]
  • Google Prepares New Streaming Music Service As Record Industry Slams Company’s Anti-Piracy Efforts There were several reports from late last week indicating that Google is negotiating with major labels in anticipation of the launch of Spotify like music streaming service. As part of these negotiations, according to the LA Times, “Google is proposing a premium subscription service” on YouTube that would encompass music videos and perhaps audio only songs. The suggested launch [...]
  • What A Gay Dog Can Teach Us About Viral Content She wasn’t a marketer. She didn’t optimize that infamous post on Facebook, or time it based on social media studies. Heck, she didn’t even spell all its words right. She just knew Elton would die if she didn’t get the word out, and that was enough. Late last month, a Jackson, TN, woman who runs [...]
  • Yahoo’s Work From Home Staff Must Now Work On-Site Or Else… Kara Swisher reports that Yahoo has made a decision to require all their employees to work within a Yahoo office. So for all those hundreds of work-at-home employees, you either start figuring out how you will get to work every day or find a new job. The internal memo explains that Yahoo is making this [...]
  • Time Means Everything In Programmatic Display Data is so often discussed and so very misunderstood! Data is nothing more than values of qualitative or quantitative variables. It turns out that the term [Data] is as generic as the term [Food]. There are all kinds of food, food groups, and food ingredient combinations. You see, data is the lowest level of abstraction. [...]
  • BayView: Google’s New 1.1 Million Sq. Ft. Googleplex In Mountain View Google is planning a second campus in Mountain View called “BayView.” Vanity Fair magazine got the scoop in an article that includes an interesting architect’s sketch of the new Googleplex (shown above). According to the article, the BayView complex: will be built in Mountain View, but closer to San Francisco Bay will have nine “bent [...]
  • Facebook Using Data, Tools To Bring Online And Offline Consumer Marketing Together If you’re a privacy advocate you might find it creepy or worrisome. But if you’re a marketer, you might be thrilled by the moves that Facebook is making to bring the online and offline worlds together. AdAge highlights a number of initiatives that Facebook has undertaken to both show the offline sales impact of its [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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