Marketing Day: February 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Twitter Ads Go Mobile, But Advertisers Can’t Target That Way (Yet)

    Twitter is expanding its ad inventory with the announcement today that Promoted Tweets are coming soon to the official Twitter apps on the iPhone and Android devices. They’re not, at this point, expanding to the iPad. But it’s logical to assume they’ll eventually make their way to the iPad as the fourth stage of Twitter’s [...]

  • Yahoo Joins Patent Wars, Says Facebook Is Infringing IP

    You have to wonder whether Yahoo’s patent-saber rattling is a sincere effort to enforce its intellectual property or an admission about Yahoo’s competitive position relative to Facebook. After several years of turmoil, internal politics and a loss of talent the company is struggling to regain its place in the pantheon of top-tier internet companies. Reuters [...]

  • What Facebook Might Announce At fMC Tomorrow

    Facebook and some of its biggest advertisers will gather tomorrow in New York City for the first fMC — Facebook’s conference for marketers. COO Sheryl Sandberg is one of several heavy-hitters from inside the company that will be speaking, and other guests from outside Facebook should be involved, as well. The event will include a [...]

  • Content Marketing Today: An All-Hands Enterprise

    It used to be that adept optimization of your one or two platforms or environments – your .com and perhaps your blog — and the content and assets inhabiting those places — was enough of a day’s work to call yourself a Content Marketer. Properly tending to your SEO made you feel on top of [...]

  • Google+ Users Spend 3 Minutes Per Month There, ComScore Tells WSJ

    With its users only spending an average of three minutes per month on the site, Google+ is a “virtual ghost town” compared to Facebook and other social networking sites. That’s how the Wall Street Journal characterizes Google’s social network while reporting new usage stats from comScore. According to comScore, Google+ users averaged only three minutes [...]

  • Google+ Badges Now For People, Not Just Brands & Pages

    Any Google+ user can now have a badge promoting his/her account — not just brands/pages. That’s one of several updates that Google shared this afternoon on the Google+ Developers Blog. Any individual with a Google+ account can use this page to create and customize a badge/widget, and then get the code to add the badge [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

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Other Items

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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