Marketing Day: February 3, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Social Media Ad Spend: 89% On Facebook, 39% On Twitter & 18% On Google+

    Strata reports on where advertising agencies plan on spending their money within the social media space. The breakdown probably comes as no surprise, with 89% of agencies saying they are planning on spending ad dollars with Facebook, while only 39% plan on using Twitter, and 18% plan on using Google+. YouTube beat out Google+ with [...]

  • Europeans, EPIC Bring More Scrutiny To Google Privacy Changes

    The controversy surrounding Google’s privacy policy changes continues on both sides of the Atlantic. The European Commission wants to look more closely at Google’s new, consolidated policy before it goes into effect on March 1, 2012. Meanwhile, back in the US, the Electronic Privacy Information Center has initiated a Freedom of Information Act (FOIA) request [...]

  • 5 Things You Can Do To Improve Your Affiliate Program Today

    As a student of performance marketing, I enjoy keeping up on industry publications and forums. One of the many things I love about this industry is the insight and sharing of information that takes place. Anyone smitten by affiliate marketing knows the daily challenges that often accompany the rewards of working in such a young [...]

  • Study: More Facebook Users Comment Rather Than Like Content & Power Users Drive Activity

    A recent study from Pew Interactive polled Facebook users on how exactly they use the various elements of Facebook. A handful of interesting findings were uncovered including a segment of “power users,” gender-based differences and activity usage. Power Users One of the most prevalent themes in the data is the minority existence of “power users” that [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

General Internet Marketing

Local Marketing

Mobile Marketing

Reputation Management

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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