Marketing Day: February 4, 2014

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • A Quick Death: Facebook Kills Off Open Graph Collections For Developers

    Last March, Facebook announced that they’d be making apps a “bigger part of Timeline” and that developers could create custom collections to help users express themselves. This past Friday, however, they did a 180 and pulled the ability for users to submit new collections; but, existing collections will still function. Collections allowed Facebook users to […]

  • Infographic: Facebook’s 10th Birthday, Key Milestones To The Anniversary

    Ten years ago, Facebook was born. Since then, it has been transformed from “The Facebook” that aimed to connect students at Harvard together into a service with about 1 billion active global users. Facebook founder and CEO Mark Zuckerberg reflects briefly on Facebook turning 10 in a post today. And below, an infographic covering that […]

  • Yahoo Strikes Deal With Mocean Mobile To Form New Premium Mobile Marketplace

    In an ad coup for Yahoo, its new Ad Exchange, launched at CES, will now power the new Mocean Mobile Marketplace. The nearly 5-year-old mobile ad serving platform, Mocean Mobile, will gain RTB capabilities and Yahoo gets access to Mocean’s deep mobile ad inventory. Yahoo announced the deal, saying, “We are combining Mocean Mobile’s premium […]

  • Yep, Twitter Was A Real-Time Marketing Circus On Super Bowl Sunday

    A really smart guy (cough-ME-cough) recently predicted that Twitter would be a “carnival of brands” trying to newsjack the Super Bowl, hoping to score points with consumers during real-time marketing’s biggest stage of the year. While I’m patting myself on the back for what was an obvious prediction to make — seriously, did anyone expect […]

  • Ace Metrix Names Microsoft’s “Empowering” Ad Most Effective Super Bowl Ad This Year

    While iSpot.tv and Unruly both ranked Budweiser’s “Puppy Love” the No. 1 most popular Super Bowl ad, Ace Metrix says Microsoft’s “Empowering” 60-second spot was this year’s most effective Super Bowl commercial. Earning an Ace Score of 710, the television and video advertising analytics firm claimed, “Microsoft eloquently demonstrated the expansiveness of their technology portfolio as […]

  • It’s Official: Satya Nadella Is The New Microsoft CEO

    Microsoft’s website has confirmed what everyone came to expect over the past week or so: Satya Nadella is the new CEO. On the Microsoft site it says: As Satya Nadella becomes the third CEO of Microsoft, he brings a relentless drive for innovation and a spirit of collaboration to his new role. He joined Microsoft 22 years […]

  • How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account

    Looking for ways to boost your organization’s social media engagement in 2014? As a marketer, you’re tasked with the slippery job of putting together content strategies in an environment that’s constantly changing, thanks to social media’s seemingly infinite capacity for rolling out new channels and products. Who could blame you for focusing on the one […]

  • Budweiser “Puppy Love” Ad Wins This Year’s Super Bowl With Over 1.3 Million Shares

    Budweiser has been declared this year’s official Super Bowl brand winner by video analytics firm Unruly, with its “Puppy Love” ad generating more than 1.3 million shares. The ad received over a million more shares than the No. 2 spot, which was also a Budweiser ad. Budweiser won three of the top ten most shared […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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