Marketing Day: February 6, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Threatens Legal Action For More Transparency Around National Security Requests In conjunction with the release of its latest transparency reports, Twitter announced today it was pressing the US Department of […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Threatens Legal Action For More Transparency Around National Security Requests
In conjunction with the release of its latest transparency reports, Twitter announced today it was pressing the US Department of Justice for more transparency around national security requests, and is considering legal options to defend its First Amendment rights. Twitter applauded the agreement made last week between the Department of Justice and various communication providers […]
- Google Tries To Block Shaming Privacy Notification In France
Last month, Google was fined for violating French privacy rules with its “unified” privacy policy. The French National Commission for Computing and Civil Liberties (CNIL) had given Google and ultimatum to “fix” its privacy policy or be fined. Generally speaking, CNIL objects to the lack of specific notice to consumers about how their data are being used. However, […]
- +K For Discovery: New Klout Update Help Users Find Better Content & Adds Scheduling Feature
Today Klout, the most popular social influence and tracking tool, is making it easier for users to increase their Klout Score through enhanced discovery features. The best way to raise a Klout score is to do so through engaging, quality content. The new feature just released is a “Create” tab that allows users to find […]
- Pinterest Launches New Mobile Website For Its Growing Base Of Mobile Users
Today, Pinterest announced it was releasing a newly redesigned mobile site. According to the announcement, the new site now offers, “A cleaner design and the same features (like more useful pins and related pins),” users would have on the web or within Pinterest’s mobile app. While Pinterest’s blog post claimed the mobile redesign is the […]
- Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them
Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including personalization, social integration, mobile and customer preferences. According to the study’s findings, personalized promotional emails were shown to lift transaction rates and revenue per email six times higher than non-personalized emails. Surprisingly, the majority of […]
- FBX Advertisers Spent More, Saw Conversion Costs Drop 18 Percent YoY This Holiday Season
Facebook’s ad retargeting platform Facebook Exchange continued to attract larger budgets from advertisers over the holiday shopping season. According to new data from Facebook Exchange DSP, Triggit, advertisers spent 127 percent more on spend on Facebook Exchange (FBX) ads in November and December 2013 than the same period in 2012. Though average CPMs shot up […]
- 7 Things BuzzFeed Can Teach Brands About How To Be Social
Last week saw the official launch of social news behemoth BuzzFeed here in Australia. In typically BuzzFeed style, they celebrated their launch with headlines such as “17 Kangaroos That Can Kick Your Butt“ and by giving out bags and badges plastered with equally tongue-in-cheek Aussie catchphrases and clichés. But you don’t build a business that now […]
- 20 More Essential Business Apps For Your Smartphone
About a year ago, I wrote a post featuring 30 essential business apps for the smartphone. It was a fun post to write — and, even better, I got a ton of new app recommendations from my ecosystem of smart friends. Given the fact that a lot happens in the mobile space in a year, […]
- How To Generate Money-Making Test Hypotheses
We were contacted this week by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of colorful tiles, each linking to a game. To find out how we might improve on this, I went straight to our online gaming expert: my 13-year-old son. I sent him […]
- How Twitter Plans To Fix Its User Growth Problem
Twitter’s first earnings report was a mixed bag today: strong on revenue, but weak on user numbers. Twitter’s monthly active userbase (MAU) reached 241 million at the end of Q4, but that’s only an increase of nine million users during the quarter. It’s the smallest quarterly increase in MAUs over the past two calendar years. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo
- Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique
- Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps
- Two New Link Analysis Tools Available: OpenLinkProfiler.org & WebMeUp.com
- Live @ SMX West: Big Company/Big Brand Success Case Studies
- Wow! See How Much Screen Real Estate Google Is Giving Rivals In Its EU Antitrust Settlement
- Yelp Reports $233 Million In Revenue For 2013, Up 69 Percent From 2012
- Official: Google’s Sridhar Ramaswamy Takes Over Ads & Commerce, As Wojcicki Heads To YouTube
Online Marketing News From Around The Web:
Affiliate Marketing
- Marketer Settles FTC Charges He Sent Millions of Deceptive, Unwanted Text Messages, www.ftc.gov
- Mobile Affiliate Tracking with eHarmony this Spring, performancein.com
Analytics
- Google Tag Manager: Configuring Content Grouping, SwellPath
- Visualizing Google Analytics Data With Fusion Tables, Online Behavior
Blogs & Blogging
- Longer Blog Posts Doesn’t Necessarily Mean Better, www.blogherald.com
- Productivity and Content Curation Tools for the Insanely Busy Blogger, Pushing Social
Business Issues
- Did Twitter just predict its own decline?, VentureBeat
- AOL’s Q4 Revenue Grows To $679M, But Earnings Per Share of $0.43 Fall Short Of Estimates, TechCrunch
- First phase of Apple’s new $300M Austin, TX campus nears completion, Apple Insider
- In Yelp Earnings, No Sign of the ‘Mobile Gap’, streetfightmag.com
Content Marketing
- 6 Ways to Be Better Than Your Competitor at Content Marketing, CopyPress
- Content Marketers Could Become Their Own Worst Enemy, moz.com
- Has Content Marketing Hijacked Content Strategy?, Content Marketing Institute
Copywriting, Design & Usability
- 3 Ways Your Web Design Can Better Connect You to Your Audience, Copyblogger
- Applying Transformations To Responsive Web Design, Smashing Magazine
Display & Contextual Advertising
Domaining
- First eight gTLDs have 26,000 names so far, DomainIncite
- Google’s .search top level domain name application survives objections, Domain Name Wire
- On The Day New gTLD Picked Up 19,163 New Registrations, .Com Picked Up 37,782, The Domains
- Versign Reports: 127.2 Million .Com/.Net Domains, Revenue up 10%; Has $1.7 Billion In Bank, The Domains
Internet Marketing Industry
- Integral Ad Science Unveils the First Integrated Video Advertising Viewability, Fraud and Brand Safety Monitoring Solution, Market Wired
- The Exchange Lab Appoints Former Microsoft and BBC Worldwide Senior Executive Chris Dobson as Chairman, www.prnewswire.co.uk
Mobile/Local Marketing
- Appia Launches Developer Self-Serve Solution for Driving App Monetization, PR Web
- Pay Your Check with OpenTable Mobile: Pilot Payment Program Launches in San Francisco, blog.opentable.com
- Top Global Apps – January 2014, www.distimo.com
Other Items
- Introducing Twitter Data Grants, Official Twitter Blog
- Chromebox, now for simpler and better meetings, Official Google Blog
Social Media
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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