Marketing Day: February 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Only 1 “Top Brand” Has Created A Google+ Page In The Past Two Months, Report Says

    The world’s top brands are adopting Google+ very slowly. Only one has created a new Google+ page in the past two months, and only four have increased their activity level above three posts per week. The numbers, which suggest that brands are still unsure about how — or if — to adopt Google+ as a [...]

  • No, Google Is Not Opening A Stand-Alone Retail Store

    Over the past couple of years there have been various stories about Google following in Apple or Microsoft’s footsteps and opening retail stores. Adding fuel to that fire, last year the company opened a pop-up “store within a store” to sell Chromebooks in London. There were suggestions that if all went well Google might pursue [...]

  • AdMob To Switch To AdWords-Style Auction For CPC Advertising

    Advertising auctions for cost-per-click (CPC) placements on Google’s AdMob mobile ad network will soon take quality score into consideration, as the company moves AdMob closer to its core AdWords product. Previously, the highest bidder won the impression on AdMob. The change will take place globally on February 15, at which point the ad displayed for [...]

  • Report: Google+ & The +1 Button Are Seeing Gigantic Growth In The US

    A new study release by Compete shows an explosive growth spurt of Google+1 and Google+ that started in October. The study represents an whopping 2 million non-mobile users across the United States which equals 1% of overall US users. Compete looked at the stats behind the plus.google.com plusone.google.com subdomains to determine unique visitors, page views and [...]

  • Report: 85% Think Social Networks Are “Mostly Kind” Places, But 15% Have Ended Friendship Because Of Them

      A new study from Pew Internet examined social media usage, demographics and the climate within social networking spaces (SNS). A national phone survey was administered to active social networking adults across the United States as well as users aged 12-17 in conjunction with their parents. The results? The social networking climate is overly positive. Demographics Of the [...]

  • Capture Mobile-Driven Actions For Targeted Ad Results

    As mobile adoption continues to skyrocket and consumers rely more heavily on smartphones and tablets to research and immediately act on purchases, there is a broadened opportunity to help businesses track and monetize consumers’ forward movement in the buying cycle. To capitalize on this opportunity, marketers must harness the valuable feedback offered through the action-driven nature of mobile [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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