Marketing Day: Google+ Pages In “Google My Business,” Email Click-Through Rates & Twitter Retargeting

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • How Non-Local Google+ Brand Pages Benefit From “Google My Business” Google announced a major update for small and local businesses today, introducing Google My Business, a single dashboard to manage a company’s full slate of Google connections, from listings to map placements, from customer service to marketing outreach. You can read an overview and take a visual tour of the new features on Search Engine […]
  • Study: Top Performing Email Marketers Earning 9.5% CTR, 6 Times Higher Than Median CTR A new Email Benchmark Study from Silverpop revealed top performing email marketers are earning a 9.5 percent click-through rate, six times higher than the median click-through rate of 1.5 percent. Analyzing marketing emails sent by 3,000 brands from 40 different countries during 2013, Silverpop reported on the mean and median benchmarks for various email metrics, […]
  • Cut Out The 3rd Party Software Thanks To New Remarketing Options Within The Twitter Ads Interface If you are sick of using 3rd-party services for Twitter retargeting — you’re in luck! Today, Twitter as announced the support of the website tag for remarketing that will allow advertisers to bypass the 3rd party if they choose and go straight to the source for their retargeting campaigns — their Twitter Ads account. It […]
  • New (Almost Anti) Social Network Leverages Robots To Help Communites Connect Want to communicate more freely and build deeper relationships with your neighbors? How about doing so with a pizza delivering robot? The new social network for neighbors will help communities collaborate through technology including robots (really!). Founder Raj Abhyanker’s goal with fatdoor is to create a connected community for the traditional disconnected real-life neighborhood. This […]
  • Robot Circumvents Non-Existent Instagram API To Poke Fun At Your Friends’ Overshares Here’s an interesting time-waster — and it’s not even for a brand! This campaign exists to allow Boston-based a&g Labs, the “innovation unit” of allen & gerritsen, to flex its muscles. And flex they did. If you’re on Instagram, you know there are plenty of “those” people in your feed — the ones who post […]
  • TweetDeck Taken Offline Temporarily After Hacker Havoc wtf?! pic.twitter.com/B18fUIat2j — Kevin Smith (@OfficialKLS) June 11, 2014   TweetDeck was taken offline today after hackers exploited a vulnerability to remotely execute JavaScript code and push pop-up messages to users of its Chrome version. Some examples of the pop-ups — “Yo!” and “Please close now TweetDeck, it is not safe.” Several major publishers’ accounts […]
  • Book Scanning Suits Against Google, Others Wind Down With Fair Use Rulings The book scanning litigation against Google (and others) brought by the Authors Guild on behalf of member-copyright owners is drawing to a close. The US Court of Appeal (2nd. Circuit) ruling reported yesterday affirms that full-text book scanning is generally going to be considered “fair use” and protected from claims of copyright infringement. There are […]
  • Get To Know: United States Postal Service CMO Nagisa Manabe As Chief Marketing and Sales Officer for the United States Postal Service, Nagisa Manabe reports directly to the Postmaster General. Since taking the role in May of 2012, Manabe has led all of the USPS’s domestic and international product marketing, development and management. She is also responsible for the postal service pricing, channel access, global […]
  • Get A 31% Increase In Email Revenue With A Dedicated Infrastructure Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication and customer engagement. Everyone has email and uses it daily, checking everything from work accounts to personal accounts, on a variety of devices such as PCs, tablets and mobile phones. The growth of new channels […]
  • Digital Marketing 201: Explore Segmentation To Drive Growth Being able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We understand the need for it, but it’s usually not a big focus. Even when teams do pay attention, it is often only to email lists. Segmentation is something that should be […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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