Marketing Day: Google’s Ad Viewability Report, Search Facebook Posts & FTC’s Twitter Discloser Crackdown
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google’s Report That 56% Of Ads Aren’t Seen Isn’t Shocking & Here’s Why Last week, Google released new research on factors that impact ad viewability, which we covered here. There was one […]
Amy Gesenhues on December 8, 2014 at 5:00 pm | Reading time: 8 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google’s Report That 56% Of Ads Aren’t Seen Isn’t Shocking & Here’s Why
Last week, Google released new research on factors that impact ad viewability, which we covered here. There was one particular data point that raised eyebrows: 56.1 percent of impressions served across Google’s display advertising platforms, including the DoubleClick, aren’t viewable. Wow, Google, the company that dominates the display advertising market, just admitted that over half […] - Facebook Is Finally Rolling Out The Ability To Search For Posts
Facebook is finally taking the wraps off the long awaited search-within-posts feature. The company announced today that it will be rolling out the search update for desktop and the iOS mobile app starting this week for English language users in the United States. The announcement comes more than a year after Facebook promised to give […] - Navigating The Modern Ad Serving Stack, Part 1: Direct Orders
Confusion in ad tech abounds, especially around the various forms of ad buying and ad serving. In this series, we shine some light on the fundamentals of modern ad serving, and how each of the buying methods fit into the big picture. - Attend SMX West and Supercharge Your Search Marketing Skills for 2015 – Lowest Rates Expire Dec. 19
You’ve read all of the marketing industry predictions and expected trends for 2015. You’re laying the groundwork for your marketing strategy and planning the budget. Now it’s time to set the course for hyper-speed and leap into action. Make 2015 the year you and your marketing team fine-tune your SEO, SEM, mobile, local and social […] - SMBs Should Jump On The Mobile Payments Train In 2015
2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and are receiving more exposure than ever. In the coming year, mobile payments have the opportunity to be a $540B market, according to a report from Thrive Analytics, Changing Landscape of Mobile Payments, with […] - Participate In The 10th Annual State Of Search & Digital Marketing Industry Survey
Take the 10th annual SEMPO State of Search & Digital Marketing survey now for a chance to win an all-access past to SMX West 2015 in San Jose, CA or an iPad 3. All participants will receive a free, advance copy of the findings. - Smartphone Market: iPhone Sees Big Sales But Android Share Holds In US
New monthly smartphone market share figures are out from comScore. The firm says that in the US smartphone penetration has now reached 73 percent. Apple remains the top individual manufacturer, with roughly 42 percent of the market followed by Samsung with 29 percent. Android’s operating system share grew almost a point to 52.3 vs. last quarter. Despite the […] - FTC’s First Twitter Disclosure Crackdown Is A Wake-Up Call
The news that the Federal Trade Commission settled with an advertising agency over an allegedly deceptive Twitter campaign makes it clear that federal regulators are serious about monitoring social media marketing, even on employees’ personal accounts. At issue was Deutsch LA’s marketing on behalf of Sony’s PlayStation Vita in 2012. The agency set up a […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews
- New Facebook Search: Local Ignored Again — Big Mistake
- Facebook Search Finally Lets You Search For Posts Again
- Attend SMX West and Supercharge Your Search Marketing Skills for 2015 – Lowest Rates Expire Dec. 19
- Close More Clients With A Quick Local Site Audit
- The 4 Hardest Parts Of SEO
- For The Holidays, Google Breaks Its No Updates Rules, Gives Out Fresh Penguin Updates
- Microsoft Torque: Bing Search On Android Wear With A Twist — Of The Wrist
Online Marketing News From Around The Web:
Affiliate Marketing
- The Dangers of Toolbars and Adware in B2B Affiliate Programs, performinsider.com
Analytics
- Data: The Center Of Media’s Biggest Custody Battle, www.adexchanger.com
Blogs & Blogging
- 39 Blogging Tools to Help You Work Faster, thenextweb.com
- 5 Headline Types You Underestimate When Writing a Blog Post, www.blogherald.com
- 8 Ways to Take your Blog From Existence to Greatness, www.problogger.net
- Do You Know Your Blog’s Audience? Don’t Be So Sure., www.searchengineguide.com
- How to Improve Your Business Blogging, smallbiztrends.com
- How to Start a WordPress Blog, www.razorsocial.com
- How I Reached 100,000 Visitors with These 7 Rules, www.quicksprout.com
Business Issues
- Aliens in the Valley: The complete history of Reddit, mashable.com
- Amazon’s German Staff in New Walkout, www.wsj.com
- Apple’s first employee: The remarkable odyssey of Bill Fernandez, www.techrepublic.com
- Linkedin Exec Says Marketers Make the Best CEOs, www.adweek.com
Content Marketing
- 7 Ways to Turn Your Employees Into an Army of Content Creators, www.searchenginepeople.com
- How The Economist Pimps Old Content To Sell Subscriptions, www.aimclearblog.com
- How To Curate Content Like A Pro: 8 Lessons, contentmarketinginstitute.com
- How Using LinkedIn Helps Content Marketing Succeed, relevance.com
- Meet Toshiba Medical’s Secret Content-Marketing Weapon, adage.com
- The Biggest Mistake Content Marketers Make Occurs Before They Even Start Publishing, contently.com
- Top-Quality Content Has No Inhibitions, www.compukol.com
- Traditional Publicity vs. Content Marketing – Which delivers?, zacjohnson.com
- Visual-Merchandising Secrets for Better Content Engagement, contentmarketinginstitute.com
Copywriting, Design & Usability
- 4 UX Lessons I Learned Playing with Toys, uxmag.com
- Responsive Web Design: An Vital Step For User Experience, tim-bonner.com
Display & Contextual Advertising
- Display that Produces Results, performinsider.com
Domaining
- Create Shorter Vanity Tracking Links With A Custom Domain, hotblogtips.com
- Inc. Magazine Shares Stories of Domain Acquisitions, www.domaininvesting.com
- US Dept of Commerce Strickling: No Firm Deadline To Give Up Control Over ICANN, www.thedomains.com
Ecommerce
- 3 Ecommerce Design Changes That Can Bring Big Results This Holiday Season, madlemmings.com
- 47% of Ecommerce Sites Commit This Usability SNAFU, www.getelastic.com
- 6 Checkout Changes to Minimize Abandonment, www.practicalecommerce.com
- B2B ecommerce tops a list of emerging industries, www.internetretailer.com
- Ecommerce 101: 12 Ways to Optimize For the Holidays, www.searchenginejournal.com
- Green Monday is the poor man’s Cyber Monday, MarketWatch
- How are retailers promoting click & collect online?, econsultancy.com
- How do product recommendations influence buyer behavior?, econsultancy.com
- How should retailers prioritize omnichannel initiatives?, www.internetretailer.com
Email Marketing
- 12 Ways to Improve Email Deliverability, blog.kissmetrics.com
- Abandonment = Opportunity: Five Tips to Boost Remarketing Revenue, blog.returnpath.com
- How to use heat maps to increase your email sign ups, myemma.com
- Six Email A/B Tests You Can Run Today (And Get Results), blog.crazyegg.com
General Internet Marketing
- 5 Ways Digital Marketing Will Change in the Coming Year, smallbiztrends.com
- What You Need to Know About the Global Ad Market, adage.com
- Why are digital marketers struggling to keep up with consumers?, digiday.com
Mobile/Local Marketing
- 55 US Mobile Facts Every Marketer Needs For 2015, heidicohen.com
- Can in-store mobile save the day as retail foot traffic plummets?, www.mobilecommercedaily.com
- Mobile shopping spurred on by consumer spontaneity, www.mobilecommercedaily.com
- More Proof of Mobile Marketing Dominance, performinsider.com
- Will Holiday Gift-Givers Use Mobile In-Store Payments?, www.emarketer.com
- Yahoo pitted against Twitter as mobile advertising opportunities expand, www.mobilemarketer.com
Reputation Management
- The Secret to Protecting Your Brand Starts with Your Name, smallbiztrends.com
Social Media
- 10 Pinterest Tips for Smart Brands, simplymeasured.com
- 14 Social Media Experts Share Efficiency Tips, profitblitz.com
- 19 Free Social Media Analytics Tools for Marketers, blog.bufferapp.com
- 6 Tips for Successful Instagram Photo Contests, blog.rivaliq.com
- 7 Ideas to keep pace with the furious pace of social media change, www.businessesgrow.com
- 7 Things to Consider Before Calling it Quits on Facebook in 2015, blogs.constantcontact.com
- Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media Command Rooms, www.adweek.com
- Facebook Just Told Us How to Do Facebook Marketing, www.convinceandconvert.com
- Facebook Wants to be Your Wallet: Are You Ready?, blog.hootsuite.com
- Facebook’s Crackdown on “Overly Promotional” Page Posts, www.verticalresponse.com
- Hachette to Experiment With Selling Books on Twitter, www.nytimes.com
- How social selling sparks business at Thomson Reuters, www.internetretailer.com
- How to Automate Your Social Media Marketing the Right Way in 2015, blogs.constantcontact.com
- How to Improve Your Tweets Using Twitter Analytics, www.socialmediaexaminer.com
- How To Use Twitter Ads for Lead Generation, blog.adstage.io
- Instagram Testing Advertiser Surveys?, allfacebook.com
- Report: 68% of CEOs Have NO Social Media Presence, www.marketingtechblog.com
- Three Ways to Customize Content Across Social Channels for Greater Response, www.marketingprofs.com
- Twitter’s Former Head of Product Leaves Company, www.wsj.com
- The Content Marketer’s Guide to Facebook Sponsored Posts, contently.com
- Why You Shouldn’t Forget About Pinterest, www.johnchow.com
Video
- 5 things we learned about digital video in 2014, digiday.com
- How-to Set Up YouTube’s Fan Funding Tip Jar Feature, www.reelseo.com
- Quick cuts within online videos: the way to hold your customers attention?, econsultancy.com
- Vimeo starts offering 4K downloads, but shies away from streaming, gigaom.com
- YouTube Creator Blog: Mystery solved: What happens when you upload a video with music, youtubecreator.blogspot.com
- YouTube Offering Its Stars Bonuses, www.wsj.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
New on MarTech