Marketing Day: Interbrand CMO interview, Salesforce’s State of Marketing report & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Customer engagement in the age of mobile, social and messaging
    Jun 19, 2017 by Rob Begg
    As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.
  • For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market
    Jun 19, 2017 by Amy Gesenhues
    Interbrand’s Andrea Sullivan on her rise to CMO and the people who inspired her along the way.
  • Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
    Jun 19, 2017 by Barry Levine
    This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.
  • Pega, Merkle launch Unified Data Management Platform
    Jun 19, 2017 by Barry Levine
    The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other responses.
  • The State of Digital Advertising 2017
    Jun 16, 2017 by Digital Marketing Depot
    Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Conversion Optimization

Copywriting, Design & Usability

Domaining

Ecommerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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