Marketing Day: January 10, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Digg Says It’s Growing, Starting To Monetize The new Digg, which launched less than six months ago, has started to monetize its website. It’s doing so by including ads for mobile […]
Matt McGee on January 10, 2013 at 5:01 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Digg Says It’s Growing, Starting To Monetize
The new Digg, which launched less than six months ago, has started to monetize its website. It’s doing so by including ads for mobile apps in the existing “Apps We Like” section of its homepage; today, the space is showing an ad for an app called Picturelife. The ad is clearly labeled as “Sponsored,” as […] - SocialBakers Launches Tool To Show Local Facebook Page Fan Counts
Marketers that want a better sense of where a Facebook Page is most popular can do that now via a new tool from the social analytics firm, SocialBakers. The company announced its Local Page Ranks tool today, which shows where Page fans are located geographically. This data has been available to Page owners in Facebook […] - French ISP Takes On Google By Blocking Its Ads For A Week
Google may be endearing itself to New Yorkers by providing free wi-fi in Chelsea, but the company’s contribution — or lack thereof — to Internet infrastructure in France is reportedly making it enemies. That’s why ISP Free earlier this year put in an ad blocker to strip out ads from Google sites and any sites […] - Eric Schmidt Preaches Gospel Of “Openness” To North Koreans
While the motivations behind Google Chairman Eric Schmidt’s recently completed trip to North Korea remain unclear, he clearly upstaged his host, former New Mexico Governor and UN Ambassador Bill Richardson. Richardson was ostensibly there to help win or accelerate the release of a Korean-American, Kenneth Bae, being held in captivity. But Schmidt was the focus of much […] - Google Maps “Returns” To Windows Phones, Scoutmob Goes On A Google Field Trip
This past weekend controversy erupted when someone noticed that Google was redirecting traffic from Google Maps (for mobile web) on Windows Phones to Google.com. Immediately the conspiracy theories began to fly. The claim was that Google had just won an antitrust reprieve from the FTC so now the company was sticking it to competitor Microsoft with impunity. […] - A Brand And Its Twitter Army
In 1886, a case was brought before the US Supreme Court: Santa Clara County versus the Southern Pacific Railroad Company. The case was remarkable in that the Fourteenth Amendment was invoked, an amendment that was originally written in the aftermath of the Civil War to provide protection to former slaves. In this case, it was invoked […] - What’s Ahead For Mobile Marketing In 2013
At this point, you may be predictioned out. But, if you can make room for one more post about what mobile marketing holds in store for 2013 (U.S. focus), I promise to make it worth your while. Mobile has started to play a huge role in marketing over the last couple of years, and this […] - Finally: Facebook’s Pages Manager App Officially Arrives on Android
Android wielding Facebook Admins can now rejoice! Facebook Pages Manager has officially made its way to the Android operating system. The app can be found in the Google Play Store for U.S. and U.K. users and is in the process of being rolled out to a limited number of regions including Canada, Australia, and New Zealand. According […] - On Google+, Traditional Media Catching Up To Online News Sites
Online-only news sites get the most engagement on Google+, but traditional media are catching up … and fast. That’s according to Adam Sherk, a consultant that works with many news and content sites. Studying a total of 48 news organizations, Sherk collected the overall engagement counts for each on Google+ — how many +1s their […] - Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users
It’s been a few months since the testing and opening of the Facebook Exchange (FBX), the network that opens up Facebook display inventory for real-time bidding and retargeting. Now, with the holiday season under its belt, one of Facebook’s partners, Triggit, is releasing some impressive stats about the program’s success for its clients. The company’s […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change
- After Years Of Anti-Competitive Complaints Foundem Sues Google In UK Court
- SEMPO & ClickZ Look To See How Much Search Marketers Make With A Survey
- 28 Revealing Questions To Ask When Reviewing Last Year’s SEM Performance
- The New SEO Professional: Master Of Both Left & Right Brain
- Reports: Tablet Paid-Search Spend Surpasses Smartphones
Online Marketing News From Around The Web:
Analytics
- Location Analytics: All About Watching You, www.allanalytics.com
- Must-Have Analytics Customizations for Any Business, Google Analytics Blog
Blogs & Blogging
- 31 Types of Blog Posts for Every Day of the Month, blog.iacquire.com
- 4 attention-grabbing ways to open a blog post, www.ragan.com
Business Issues
- Rakuten changes Buy.com’s ecommerce model, Internet Retailer
Content Marketing
- Podcasting Takes Prominent Place In Content Marketing, Small Business Trends
- Six content marketing trends to watch this year, econsultancy.com
Copywriting, Design & Usability
- 5 Areas You Must Audit on Your Website, Small Business Trends
- Becoming A Better Writer, www.johnfdoherty.com
Domaining
- 8 companies that changed their domain names…but it isn’t easy, domainnamewire.com
Email Marketing
- Cart abandonment e-mails gain more attention from e-retailers, Internet Retailer
- Targeted e-mails lure shoppers back to Lush.com, Internet Retailer
General Internet Marketing
Mobile/Local Marketing
- Borrell: Online Ads To Surge 31%, MediaPost
- Google Adds Ability For All Developers to Reply to Comments in Play Store, www.droid-life.com
- Record Retail Sales on Smartphones, Tablets Take Greater Ecommerce Share, eMarketer
Reputation Management
- This year, resolve to refresh your online reputation, www.trackur.com
Social Media
- Texas Rangers takes page from MLB playbook, makes Twitter private, sportsbusinessnow.com
- 12 Worst Social Media Mistakes of 2012 (And How to Avoid Them), www.searchinfluence.com
- 33 Pinterest Tips for Marketers from Debba Haupert #NMX, Online Marketing Blog
- Facebook Looks Committed To Single-Column Timeline Changes, socialfresh.com
- Infographic: Who Is Using Google+?, socialtimes.com
- Integrating Social into Traditional Marketing (Part 1 of 3), www.advancessg.com
- New Research: Organic Facebook Impressions Lead to a 76% Increase in Brand Website Visits, www.ignitesocialmedia.com
- Your 12 Step Social Strategy Blueprint For 2013, Search Engine People
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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