Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- The Big List: 226 Marketing Trends, Predictions & Resolutions For 2012
Here we are, just about two weeks into 2012, and I’m willing to bet a lot of us have already broken a New Year’s resolution or had one of our 2012 predictions proven wrong. (Did you predict that Google would get through the year without any controversy? Wrong. Wrong. And wrong again. Better luck next [...]
- A “Mortified” Google Apologizes To Mocality For Poaching Customers, Lying About Relationship
Google says it has apologized to Mocality, a local search directory in Kenya, for scraping Mocality’s database of businesses and lying about its relationship with Mocality when contacting those businesses. Mocality laid out its evidence against Google in a blog post today, accusing Google of scraping its local business listings, contacting local businesses in an [...]
- Facebook Could Hit 1 Billion Users This Summer, But Its Social Market Share May Be Declining
Two interesting Facebook reports surfaced today, one displaying the estimated growth of the social network and the other showing that competitors may be eating up market share. Facebook states that they currently have “more than 800 million” active users, 50% of which log on to Facebook everyday. Facebook To Hit A Billion? Digital firm, iCrossing, [...]
- Study: Blogs More Influential Than Social Networks When Women Buy Consumer Electronics
Sixty-nine percent of American women online say they rely on advice they find on blogs when making consumer electronics purchases, versus only 53 percent that say they rely on social networks. That’s the conclusion of a recent survey sponsored by BlogHer, the female-oriented blog network. The largest number of respondents (74%) said they most preferred [...]
- India Set To Bring Heavy Hand Of Censorship Down On Facebook, Google
According to Indian site NDTV a top Indian court said that Google and Facebook could be entirely blocked in the country unless they come up with a way to selectively censor or remove images and content that India’s government deems offensive. This is pursuant to a recently enacted law aimed at blocking or removing “offensive” [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Good Or Evil?
- Search In Pics: Google Cockroach, Cutts With Horse Mask & Google Beer Pong
- PPC Planning Matrix
- Search Alliance Begins First AdCenter Testing In Europe
- Justified – Beginning Steps To Proving Your Internet Marketing Point
- Q4 Reports: Search Advertising Growing In Efficiency
- Google: Ability To Block Sites From Search Results Will Return, But When?
- Bing Tests New Bottom Home Page Bar
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Summit West 2012 Wrap Up, www.nickthrolson.com
- ASW 2012 Recap, blog.buy.at
- RingRevenue Bridges Gap Between Incentive Affiliates & PPL Program, www.amnavigator.com
Analytics
- Eight Great Ways to Make Google Analytics Work For You in 2012 – Part One, www.cardinalpath.com
Blogs & Blogging
- 10 Amazing Blogging Insights Your Analytics Can Tell You, blog.hubspot.com
- How to manage a proper multi-author WordPress blog, wpcandy.com
- Successful Bloggers Do What Others are Not Willing To (Keynote), www.wpbeginner.com
Business Issues
- Author of Controversial Piracy Bill Now Says ‘More Study’ Needed, Wall Street Journal
- Apple leases Sunnyvale complex as it expands into that city, Mercury News
- Facebook Schedules Press Event For Next Wednesday, www.allfacebook.com
- Farewell To BlogPulse, datamining.typepad.com
- Lithium Technologies Raises $53.4 Million in Financing, www.lithium.com
- Why Gowalla Shut Shop and How Facebook Profits From its Acquisition, Search Engine Journal
Content Marketing
- Setting Content Marketing Guidelines: 5 Templates, blog.junta42.com
- The Blogger Outreach Tactics Your SEO Team Wants You To Learn, www.blueglass.com
Display & Contextual Advertising
- How To Stretch Your Facebook Marketing Budget, www.allfacebook.com
Domaining
- ICANN unleases the mother of all domain-name land grabs, GigaOM
- 220 Million Top-Level Domains: A Breakdown, www.practicalecommerce.com
General Internet Marketing
- Marketing is broken and what you can do about it, www.smartinsights.com
- The #1 thing you need to measure that nobody ever tells you about…, amyafrica.com
- Top 7 New Year’s Resolutions For Your Website, blog.clicktale.com
Local Marketing
- Top 6 hidden costs of daily deals, smallbusiness.yahoo.com
Mobile Marketing
- Kindle Fire Adds Fuel to Tablet Market Growth, www.emarketer.com
- Mobile Shopping Satisfaction Positively Impacts Other Channels, www.marketingcharts.com
Reputation Management
- Know How to Handle Those Negative Online Customer Comments?, Social Media Today
Search Marketing
- Dirty Little Secrets: The Trouble With Social Search, www.wired.com
- Efficient Frontier & Context Optional release joint State of Digital Marketing Report for Q4 2011, blog.efrontier.com
Social Media
- Google+: It’s Time to Let the Teens In, siliconfilter.com
- Pinterest: A Tool to Curate Relevant Visual Content for Your Audience, Social Media Today
- December Presents: Record Traffic For Social Interest Sites Tumblr And Pinterest, TechCrunch
- Four Ways to Fix Social Media Marketing, www.experiencetheblog.com
- Harnessing the Power of Social Media, www.destinationcrm.com
- Which Social Networks Had the Most Fans in 2011? [Infographic], socialtimes.com
Related Topics: Channel: Other | Marketing Day
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