Marketing Day: January 14, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Welcome AJ Kohn & Ginny Marvin To Marketing Land, Search Engine Land It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics — paid social media/display advertising here on Marketing Land and paid search on Search Engine Land, for example. [...]
  • Twitter.org Being Used For Scams, Twitter Seeks To Gain Control Of Rogue Domain Too bad Twitter didn’t originally register “Twitter.org” as well. It would have saved the company from the headache of trying to gain control of the domain, which is now being used to conduct scam surveys of people who unwittingly arrive thinking they’re at Twitter.com. The Twitter.org site is set up to intentionally create confusion and [...]
  • Local Marketing Meets Display Advertising Most of my local clients over the years have had one thing in common – shoestring marketing budgets. With so little money set aside specifically for marketing, there was usually much deliberation over where they should invest those marketing dollars to increase their local discovery. As a local business, you may recognize some of the [...]
  • Three Proven Social Media SEO Opportunities Social media isn’t solely about direct social results. There are many places on your website where social media may improve your search engine optimization (SEO) while helping your business grow its online presence. No SEO strategy can guarantee results, but these tips can help ensure that you have all the bases covered to take full [...]
  • Google Introduces Digital Couponing And Loyalty Solution “Zavers” Google has tried its hand over the years at couponing and loyalty marketing. It has done so using a number of different approaches: Google Coupons, Google Offers, Google Offer Ads, Google Wallet and the now-defunct Punchd. Some of these programs have been directed toward small businesses and some more broadly to brands and national marketers. [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

Internet Marketing Industry

Other Items

Reputation Management

Social Media

Related Topics: Channel: Marketing Day | Marketing Day

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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