Marketing Day: January 14, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Welcome AJ Kohn & Ginny Marvin To Marketing Land, Search Engine Land It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and […]
Matt McGee on January 14, 2013 at 5:01 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Welcome AJ Kohn & Ginny Marvin To Marketing Land, Search Engine Land
It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics — paid social media/display advertising here on Marketing Land and paid search on Search Engine Land, for example. […] - Twitter.org Being Used For Scams, Twitter Seeks To Gain Control Of Rogue Domain
Too bad Twitter didn’t originally register “Twitter.org” as well. It would have saved the company from the headache of trying to gain control of the domain, which is now being used to conduct scam surveys of people who unwittingly arrive thinking they’re at Twitter.com. The Twitter.org site is set up to intentionally create confusion and […] - Local Marketing Meets Display Advertising
Most of my local clients over the years have had one thing in common – shoestring marketing budgets. With so little money set aside specifically for marketing, there was usually much deliberation over where they should invest those marketing dollars to increase their local discovery. As a local business, you may recognize some of the […] - Three Proven Social Media SEO Opportunities
Social media isn’t solely about direct social results. There are many places on your website where social media may improve your search engine optimization (SEO) while helping your business grow its online presence. No SEO strategy can guarantee results, but these tips can help ensure that you have all the bases covered to take full […] - Google Introduces Digital Couponing And Loyalty Solution “Zavers”
Google has tried its hand over the years at couponing and loyalty marketing. It has done so using a number of different approaches: Google Coupons, Google Offers, Google Offer Ads, Google Wallet and the now-defunct Punchd. Some of these programs have been directed toward small businesses and some more broadly to brands and national marketers. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land
- Search Week: January 14, 2013
- 10 Simple Things SMB Websites Need To Fix Before SEO
- What’s New At Search Engine Land’s SMX West 2013
- 4 Ways To Determine Your Starting Bids
- The Importance Of Big Data, Integrity & Security In Enterprise SEO
- Wayback Machine Now Has 240 Billion URLs
- RIP Aaron Swartz, One Of The Earliest Google Bloggers
Online Marketing News From Around The Web:
Analytics
- A New Method to Track Keyword Ranking using Google Analytics, cutroni.com
- Tracking Removed Products from the Shopping Cart in Google Analytics with jQuery, www.savio.no
Blogs & Blogging
- 20 Not-so-Obvious Blogging Terms You Need to Know, remarkablogger.com
- How to get 80% of the results with 20% of the content, www.chrisg.com
- Should You Remove the Dates From Your Blog Posts?, www.mackcollier.com
- The ROI of Blogging and Personal Brand Building and 5 Reasons to Invest, conniebensen.com
Business Issues
- Fred Wilson hints that Twitter is profitable, www.latimes.com
- The Boy Who Cried Facebook Phone, TechCrunch
- Janrain Raises $33M From Salesforce, And Others For Social Log-In Management Platform, TechCrunch
- TweetDeck: Twitter’s UK Firm Risks Closure, news.sky.com
Content Marketing
- 3 Critical Content Marketing Trends that Signal Big Industry Changes Ahead, contentmarketinginstitute.com
- 6 Essential Questions & Answers About Content Marketing for 2013, www.toprankblog.com
- Disarmament: Content Marketing’s Hidden Key to Persuasion, Trust, and Sales Success, www.thesaleslion.com
- Drive Successful Content Marketing with a 3-Part Media Plan, contentmarketinginstitute.com
- Why Content Goes Viral: the Theory and Proof, SEOmoz
Copywriting, Design & Usability
- 10 Ways to Build Authority as an Online Writer, www.copyblogger.com
- Why HTML5 Should Replace Native Apps for Ecommerce, www.getelastic.com
Display & Contextual Advertising
- 5 Clever Adjustments that Can Save Your GDN Campaign, www.ppcassociates.com
Email Marketing
- How I learned to stop being afraid of email marketing and love the frequency, remarkablogger.com
Internet Marketing Industry
Other Items
- Google’s Ultrafast Internet Draws Startups to KC, abcnews.go.com
- Trading Platform Looks to Facebook, Twitter for Investment Clues, www.cnbc.com
Reputation Management
- Google: Review Contests Violate Guidelines, Mike Blumenthal
Social Media
- What the latest Facebook changes mean for social media managers, www.prdaily.com
- 5 Types of of Snack Size Content for Social Media Marketing Worth Considering, www.jeffbullas.com
- A look back at Hollywood’s golden night, Official Twitter Blog
- eCommerce Guide to Facebook Marketing, fbppc.com
- How to choose the best social network for your content, www.imediaconnection.com
- The Difference between Strategy and Tactics, www.web-strategist.com
- The Ten Commandments Of Pinterest, www.seo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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