Marketing Day: January 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Report: Mobile Travel Callers Convert At Much Higher Rates Than PC Users Call-based ad network Marchex has released an interesting travel study that captures data about the differences between PC and mobile users. Overall the study found that mobile users convert in much higher numbers than PC users in travel. (Marchex makes money by selling call-based advertising.) Marchex’s report found that call-based conversions were “consistently over 25 [...]
  • Report: iOS Continues To Dominate Web Traffic A report appearing in the Wall Street Journal asserting that Apple cut production orders on components for the iPhone amid weak demand sent nervous investors into a frenzy and sent Apple stock down this week. (The WSJ may have been “used” by people trying to manipulate Apple’s stock price.) We’ll find out about how stable [...]
  • Yahoo Executive Shashi Seth Leaves The Company Kara Swisher reports Shashi Seth, a top Yahoo executive who ran Yahoo Search for almost three years and more recently was in charge of the Connections Business Unit at Yahoo is no longer at the company. Marissa Mayer, Yahoo’s CEO, reportedly sent out a memo to the Yahoo team about Shashi Seth departure. Seth posted [...]
  • Mythbusting: Video In Email As a Creative Director, my workday often revolves around crafting and optimizing email communications for big brands. So, I’m always intrigued when new technologies come along that allow me to put another tool in my kit. One of the most exciting developments to come along recently has been the use of video in email. Not [...]
  • Google Analytics Gets a Facelift – Navigation, Dashboards & More Earlier today Google Analytics started seeing design and structural changes on the Google Analytics interface. This is a an interesting change that makes the product more coherent, bringing features that were scattered through different tabs and sidebar into a more unified place. Below I describe the most prominent changes, although there were dozens of small [...]
  • Google Glass Gets Its First Developer Hackathon At Glass Foundry Event Google has scheduled the Glass Foundry — two hackathons that will give developers their first real chance for hands-on time with Google Glass, the company’s wearable computing device. Invites went out late Tuesday to individuals that pre-ordered Google Glass during its launch at Google I/O last summer, but Google says attendance will be limited to [...]
  • A New MySpace Relaunches (Again) On The Back Of Justin Timberlake’s First Single In 7 Years With big news on the Facebook front, MySpace picked tough day to get traction around their new product. However, they did muster up one hell of a promotional tool in the form of investor Justin Timberlake’s first single in 7 years. The track, Suit & Tie, features Jay-Z and is exclusively streamed on the updated [...]

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Online Marketing News From Around The Web:


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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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