Marketing Day: January 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • FAQ: What’s The Debate About Google’s Search Plus Your World?

    Feeling confused about all you may have heard about Google’s new “Search Plus Your World” search results that came out last week? It’s understandable. Just digesting the new features is tough enough, much less trying to follow all the accusations and counter-accusations that were flying around. Here’s a guide designed to answer questions you might [...]

  • Google Confronts More Rogue Behavior In OpenStreetMap “Vandalism” Incident

    At the end of last week Google was on the receiving end of accusations that it had scraped a local directory site in Kenya (Mocality) and then perpetrated a scam using that site’s name in cold calls to local businesses. Last night new allegations from the people behind Google Maps competitor Open Street Map claimed [...]

  • Measuring The Value And Success Of Targeted Social Media Marketing Campaigns

    Whether engaging in a multi-channel advertising campaign or simply trying to expand your online presence, Social Media is one platform marketers cannot afford to miss as we move into 2012. Several leaders have emerged as viable options for marketers to engage with their target audience to an extent which would not have been imaginable a [...]

  • Pimping Google+ In Search Works: Lady Gaga Finally Joins Google+

    Last week, Lady Gaga — one of the most popular people on Facebook and Twitter — didn’t even a Google+ account. Today, she does. It looks like Google’s pimping of Google+ on its search results page just paid off big time. Welcome To Google+, Lady Gaga Lady Gaga started posting yesterday on a verified Google+ [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Display & Contextual Advertising

General Internet Marketing

Internet Marketing Industry

Local Marketing

Mobile Marketing

Other Items

Reputation Management

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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