Marketing Day: January 17, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Twitter Adds 9 New Tools To Its Certified Products Program Twitter has given an official thumbs up to nine more social networking tools, adding them to its Certified Products Program. The program launched last summer as a way, essentially, for Twitter to reward developers for creating the type of products that Twitter wants in its ecosystem. Certified Products fall into three categories: Engagement, Analytics and [...]
  • Google CEO Larry Page: Facebook Doing A “Really Bad Job” On Its Products While Google+ has come under fire in some quarters for not being as successful as Facebook, Google CEO Larry Page had choice words himself on that competition. Facebook is doing “a really bad job” with its products. Page didn’t expand on what exact products with Facebook were so bad, in the wide-ranging interview he had [...]
  • Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013 This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on the US market, but we’ll also take a regular look at international markets, as well as providing additional insights into segments that appear to be significant short-term trend drivers. Google’s CPC drop has finally [...]
  • Google Retains #1 Rank In Fortune’s Best Companies To Work For Fortune Magazine released their annual best companies to work for list, and Google is number one on the list again, four years running. Google took the number one spot because, as the magazine writes: The Internet juggernaut takes the Best Companies crown for the fourth time, and not just for the 100,000 hours of free [...]
  • Study: M-Commerce Ticket Sales Less Than 10 Percent Of Total Depending on your perspective, mobile sales of 5 percent to 10 percent are either disappointing or promising. However that’s what Retention Science found in analyzing roughly $40 million of US sports and concert ticket sales during the first eight months of 2012. The following chart shows three groups of ticket buyers. Essentially, they’re grouped into categories [...]
  • StumbleUpon Cuts 30% Of Its Staff In An Effort To Get In The Black In an attempt to turn the popular social discovery site profitable, StumbleUpon has cut their staff by 30% according to TechCrunch. The overall number of employees was cut from 110 to 75 yesterday, the biggest restructure in the company’s history. In an interview CEO Mark Bartels told TechCrunch that “The main drive here is to become [...]
  • Judge: News Organizations Improperly Pulled Images From Twitter & Used Commercially News organizations are about to get much more careful about trolling Twitter in search of breaking news photos. Manhattan based U.S. District Judge Alison Nathan ruled that Twitter’s terms of service did not give either The Washington Post or Agence France-Presse the right to publish photographer Daniel Morel’s photos of a post-earthquake Haiti without his [...]
  • Love For Links: Facebook Posts With Links Will Garner A 3x Larger Preview Looking to claim more real estate in a Facebook News Feed near you? Links may be the answer. According to InsideFacebook, a Facebook post with a link is going to take up nearly 3x the space of previous link previews. Here’s a mock-up of the old link with the new size transposed on top (courtesy [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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