Marketing Day: January 17, 2014

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google To Roll-Out In-Ad Surveys After Users Mute Display Ads Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will appear after users opt to “mute” a Google display ad. The company says it will use the data to learn more about why people mute ads (users have used the […]
  • Sundance 2014: Movies, Marketers Work To Produce Online Buzz The annual 10-day Sundance Film Festival has officially kicked off in Park City, Utah, which means hordes of film industry execs, Hollywood talent and documentary makers from around the world have taken over the ski town’s Main St. While the festival continues to stick to its core values and vision set forth by founder Robert […]
  • Infographic: The Evolution Of The Marketing Department From “Push” To “Pull” Long gone are the days when marketing departments could just “push” whatever they wanted to customers. Consumers are actively seeking out and “pulling” in product information through search engines, social media and other channels. Half of shoppers they’re better informed about products than store associates selling those items. The folks at Adecco have made an […]
  • Top 20 Most Shared Super Bowl Ads Of All Time: The Force Is Strong With Volkswagen Video marketing firm Unruly has assembled a list of the top 20 most shared Super Bowl ads of all time. Volkswagen has the most appearances of any brand on the list. The automobile company took four of the top 20 spots, including the No. 1 ranking for its “The Force” video which generated 5.24 million […]
  • Hyper-Local Opportunity: 100 Billion Monthly Ad Impressions Earlier this week, AOL sold patch off, retaining a minority stake in a joint venture with Hale Global. The latter will now operate the Patch network of approximately 900 community sites. Hale has a history of taking over troubled companies. The terms of the deal weren’t disclosed. What happens now is anybody’s guess. Perhaps a […]
  • Strategizing Direct-To-Consumer E-Commerce: When Should Manufacturers Dive In? Over the past few months, I’ve had the opportunity to help a few prominent manufacturers strategize direct-to-consumer e-commerce experiences while balancing their relationships with their retail partners. Entering the engagements, my thought was that any brand should strive to capture their sales through direct channels in order to maximize margins. But politics are fascinating in […]
  • Don’t Give Up On Past Customers, Re-Engage Them With These Tips Let’s face the facts: customer lifecycle marketing is hard. Traditionally, the acquisition stage of the customer funnel kept marketers busy, but it appears the tides are turning — the majority of marketers interviewed in a recent 2014 State of Marketing survey said retention and re-engagement are now a key focus. So, how can we re-engage […]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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