Marketing Day: January 23, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Most Popular App In The US? It’s Facebook (Thanks To Apple) Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to […]
Matt McGee on January 23, 2013 at 4:59 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Most Popular App In The US? It’s Facebook (Thanks To Apple)
Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique adult visitors — that’s on both Android and iOS. It’s about 11 million […] - Treating Your Conversion Symptoms, But Not The Disease
Many organizations get fixated on metrics data, without thinking of where it comes from. But, what if your metrics indicate a problem which originates somewhere else? Huh? What I’m asking is, “why should we believe that the place at which we measure our metrics is also the place where the problem occurs?” Perhaps the metric […] - Now Hiring! We Have Three Openings At Marketing Land & Search Engine Land
As we promised last month, our expansion continues. In addition to the two positions that we added last week, we’re now ready to accept applications for three more positions on our editorial team. All three openings are full-time, salaried positions, and each is a telecommuting opportunity. The three positions are listed below in alphabetical order, […] - Track On: Conversion Measurement Rolls Out For All Facebook Advertisers
Back in November, Marketers rejoiced as Facebook announced conversion tracking for advertisers. Yesterday Facebook officially announced that conversion tracking will be rolling out to all advertisers. This is a huge boon for those spending money on Facebook as actions taken off of Facebook can be tracked back to the specific Facebook ad within Facebook’s advertising […] - Embedded Tweets Will Now Contain Photos, Videos & Additional Content
Embedded Tweets just received a major face-lift, becoming much more valuable for webmasters. Today Twitter announced new updates that make displaying Tweets more engaging with more context. Now embedded Tweets will feature images, video, article summaries and additional content. TV shows doctors like – twitter.com/dannysullivan/…. More on Facebook’s new Graph Search here: mklnd.com/UoTeAH #facebook #graphsearch — Marketing Land (@Marketingland) […] - Seeking To Boost Content, Yahoo Acquires Snip.it
Yahoo has acquired Snip.it, a social content curation site that reminds many of Pinterest. AllThingsD reported earlier today that the purchase was in the works — with a reported price tag in the mid-teen millions of dollars — and Yahoo has confirmed it this afternoon via a statement from Mike Kerns, Vice President of Product: […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search
- 11 Simple Conversion Strategies Many Product Pages Fail To Incorporate
- What Is The Facebook Exchange Opportunity?
- 25 Questions To Ask When Executing B2B Content Marketing Campaigns
- Now Hiring! We Have Three Openings At Search Engine Land & Marketing Land
- Google Earnings Show Halt Of CPC Decline, At Least Temporarily
Online Marketing News From Around The Web:
Affiliate Marketing
- Despite the big number affiliate marketing still has lost of convincing to do, www.marketingweek.co.uk
- How to Avoid Liability in Affiliate Marketing, www.amnavigator.com
Analytics
- 3 Steps to Using Data in an Imperfect Data World, b2bdigital.net
- Getting Started With Custom Reports in Google Analytics, www.searchenginepeople.com
- Guide to Google Analytics Attribution Modeling & Multi-Channel Funnels, online-behavior.com
- Multi-armed Bandit Experiments, Google Analytics Blog
- The 5 Best Things About the Facebook Conversions (And How to Setup), www.fathomdelivers.com
Blogs & Blogging
- Best Blog Titles: Make Great Posts Stand Out, contentmarketinginstitute.com
- WordPress.org bans Themeforest members from participating in official WordCamp gatherings, thenextweb.com
Business Issues
- App Performance Company AppDynamics Raises $50M, Plans IPO, TechCrunch
- Facebook and Google spent record amounts on lobbying in 2012, up 196% and 70% over 2011, thenextweb.com
- Google hints at possible “X Phone” with long battery life, wireless charging, and an unbreakable case, qz.com
- Google opens an office in the Philippines, takes its presence in Southeast Asia to 5 countries, thenextweb.com
- Yahoo, Dell Swell Netherlands’ $13 Trillion Tax Haven, Bloomberg
Content Marketing
- How to Make Your Content Local, seogadget.com
- Content Strategy Trends to Watch in 2013: Curation, blogs.imediaconnection.com
Copywriting, Design & Usability
- 2013 Design Trends To Watch, overit.com
- The Ultimate UX Design of: the Sign-Up Form, designmodo.com
Display & Contextual Advertising
- RTB, Ad Exchanges, and Facebook’s Big Advantage, fbppc.com
- Tips for PPC ad translations, www.ppcassociates.com
- YouTube Advertisers Spent 50 Percent More In 2012, socialtimes.com
Domaining
- Sedo end user sales: SocialismSucks.com, Torrents.com, and more, domainnamewire.com
- What domains Target, CareerBuilder, and others bought on Afternic this week, domainnamewire.com
Mobile/Local Marketing
- Are Shopping Apps Taking on the Role of Catalogs?, eMarketer
- Local Digital Ads Take Center Stage for SMBs, eMarketer
Other Items
- New film goes in search of Google’s first privacy policy, news.cnet.com
Reputation Management
- APCO Study: Corporate Reputation Can Make, Break Brand Sales, Ad Age
- How to Avoid Online Reputation Management Nightmares, www.cio.com
- Online Reputation Management in 6 Easy Steps, www.v3im.com
Social Media
- Facebook Pages Are a Bad Investment for Small Businesses, Forbes
- On Google’s big earnings day, Google+ is a no-show, news.cnet.com
- 5 Ways Marketers Can Use Instagram, www.socialmediaexaminer.com
- Facebook: Embrace Change in 2013, spinsucks.com
- How Twitter’s new embeds will make social media’s copyright issues even weirder, pandodaily.com
- Ooyala’s new Twitter Card support turns your Twitter feed into ESPN SportsCenter, VentureBeat
- Social Media Marketing Fatal Attraction: Content Targeting, Online Marketing Blog
- StumbleUpon Traffic to Magazine and Content Sites Down 27%, www.adamsherk.com
- Top 25 Brands on Instagram, socialfresh.com
- Twitter Is Preparing Vine For Sharing Video Within Your Tweets, TechCrunch
- What’s A Tweet Anymore?, www.buzzfeed.com
- What’s the Value of a Large Google+ Following?, Social Media Today
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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