Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Poll: 66% Say They’ll Cancel Google Accounts Over Privacy Changes
Is Google facing an angry backlash of users canceling accounts in response to Google’s new terms of service & privacy policy? It will if respondents to a Washington Post poll are a reliable barometer. With more than 14,000 people responding, nearly two-thirds said they would cancel their Google account, with 15% saying no and just [...]
- Is Chrome Slower Than IE9 & Firefox? A New Study Says It Is
This may come as a surprise to a lot of Chrome users: A new study about page speed and website performance says that Google’s Chrome web browser performed slower than both IE9 and Firefox in a recent analysis of retail website home pages. The findings come from Strangeloop Networks’ annual e-commerce page speed and website [...]
- Bing Bets On Sports, Entertainment To Attract Gen Y
At the two-minute warning of the NFC Championships last weekend, the country got a glimpse of Bing’s new ad campaign, Bing is for #Doing. Bing just hopes that Gen Y viewers were taking notice. The spots, which take a storytelling approach and feature adventure sports athletes Kevin Pearce, Bobby Brown, Kaityln Farrington and Gretchen Bleiler, [...]
- Apple Shames Google With Revenue Numbers
Apple surprised even the most optimistic financial analysts when it released quarterly earnings yesterday afternoon. As you’ve already read, the company had a gargantuan quarter, with revenues of $46.33 billion and quarterly profit of $13.06 billion. (TechCrunch’s MG Siegler does a nice job of putting those numbers in some context.) As was pointed out on [...]
- Study: 69 Percent Access The Mobile Internet Daily
This morning Google is releasing research, conducted by Ipsos in September-October of 2011, that shows mobile device adoption and usage trends in five countries. According to the survey findings, 38 percent of US mobile subscribers own smartphones. However these numbers do not reflect Q4 holiday sales. Indeed, Nielsen has said that 46 percent of US [...]
- Is Google+ Mandatory For Marketers? And Is That So Bad?
When Google launched its Google+ social network, the marketing world (along with everyone else) barely noticed. When Google decided to make this social network a bigger part of search results, marketers had little choice but to sit up and take action. Over the last week or so, we at Motivity have spent a fair amount of time [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- DuckDuckGo Sets New Traffic Record, But Stats Show How Dominant Google, Others Are
- Emergency In Your Area? “Public Alerts” On Google Maps Shows Warnings
- 2012 Is The Year To Cut Your Site Retargeting Budget
- 4+ Recommendations To Enhance B2B SEO Initiatives
- When A/B Testing Prices, Proceed With Caution
- WSJ: Federal Prisoner Helped U.S. Sting Against Google’s Pharmacy Ads
- SearchWeek: January 23, 2012
- Ask.com Has The Most Long-Winded Searchers, Report Says
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Industry Preview: Affiliate Window and buy.at, www.revenews.com
Analytics
- Google’s updated privacy policy – what it means for Google Analytics users, Google Analytics Blog
- Google Analytics & Feedburner: A Love-Hate Relationship, cutroni.com
Blogs & Blogging
- Get a pulse for the posts your readers like most with the +1 counter, buzz.blogger.com
- Your Social Media and SEO Game Plan for 2012, www.problogger.net
- 7 Reasons Why Blogging Is Still Important in 2012, Search Engine Journal
Business Issues
- Facebook Trades to Be Halted for Three Days, Bloomberg
- Yahoo’s New CEO: Acquisitions Will Be Part Of Our Turnaround, www.businessinsider.com
- Companies Face Fines as Much as 2% of Sales Under EU Privacy Law, Bloomberg
- Facebook’s Sandberg Gently Warns Europe About Privacy Rules, New York Times
- Google is FUBAR, www.extremetech.com
Content Marketing
- 4 Pillars of Content Marketing, www.clickz.com
- GE Study Proves Consumers Respond More to Shared Content, Ad Age
Copywriting, Design & Usability
- Making form-filling faster, easier and smarter, googlewebmastercentral.blogspot.com
Display & Contextual Advertising
- Dear #Facebook Ads Global Marketing Solutions Team: #WTF?, www.aimclearblog.com
Email Marketing
- How to Market Your Business With Email Marketing, www.trada.com
Internet Marketing Industry
Local Marketing
- Loci 2011: Gib Olander, Mike Blumenthal
- Smile… We’re adding Dentists!, avvoblog.com
Other Items
- O2 Sends Numbers to Every Site Visited on a Mobile, thenextweb.com
Social Media
- The real way to build a social network, tech.fortune.cnn.com
- How To Get More Clicks On Twitter, www.mediabistro.com
- How To Measure Social Media Engagement, socialmediaclub.org
- The Social Analyst Manifesto, Social Media Today
Related Topics: Channel: Other | Marketing Day
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