Marketing Day: January 28, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Yahoo Q4 2012 Earnings Beat Estimates: Revenues Finally Up After Four Years Yahoo announced fourth quarter earnings today under the leadership of Marissa Mayer. This is the first time Yahoo reported a rise in revenue in four years. The revenue was up 2% year-over-year at $1.35 billion for the fourth quarter and $4.99 billion for the 2012 year. Yahoo’s profits slipped by 22% year-over-year with $190 million [...]
  • SMX West 2013: A Must-Attend Event For All Serious Marketers Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit of [...]
  • Online Retail’s Rosy Outlook: NRF Expects 9-12 Percent Growth In 2013 Online retail sales are expected to grow between 9-12 percent in 2013, substantially outpacing overall retail industry sales, which are seen growing 3.4 percent this year. That’s according to a new forecast from the National Retail Federation and its digital division, The estimates cover most traditional retail categories, but don’t include auto dealers, gas [...]
  • Europe And US Do Battle Over Privacy Rules That Will Govern The Internet Even as US lawmakers propose new digital privacy protections for consumers the US looks like a libertarian fantasyland and regulation-free zone compared with Europe in the minds of tech companies. European regulators and governments are seeking to enact sweeping privacy rules that would place enormous compliance burdens on US-based internet companies. As a result the [...]
  • Twitter Expands Bi-Annual Transparency Report With More US Info Coinciding with Data Privacy Day, Twitter has produced its second Twitter Transparency Report, and this version has expanded information about the various legal requests that come from the U.S. Twitter is also giving the report a new home at The statistics in this report are fairly consistent with Twitter’s first transparency report last summer. [...]
  • Report: Twitter To Release Ads API This Quarter In 2013, it’s estimated that Twitter will surpass the half billion mark in ad revenue for the first time. Since launch in 2010 Twitter has scaled up ad revenue with near 100% growth year after year. TechCrunch reports that they may be releasing a new ads API that would help incite the ad growth even [...]
  • 15 Strategies To Get More Shares For Your Content You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets. What’s that post got that yours doesn’t? Your content is stellar, your infographics perfectly designed. So why aren’t more people sharing them? The secret of getting your content shared by [...]
  • Size Matters In Real-Time Bidding — But How You Use it Matters Most There are literally thousands of online publishers seeking to monetize the “unique” traffic visiting their websites. Concurrently, there is a thirsty crop of data brokers lining up to assist publishers in connecting their data with the ever-growing advertising demand online. We live in an era of increasing concern about privacy, which makes sense, given there [...]
  • Google+ Rolls Out A New Page Manager Dashboard As Google Plus Daily first reported, Google+ has launched a new Page manager dashboard with a new look, added functionality and some very basic stats about the Pages you manage. The old dashboard was spartan and borderline useless. It only displayed the different Pages you managed with a blue “Switch to this page” button for [...]
  • Facebook Tries To Explain Why It Cut Vine’s, Others’ API Access Don’t use our platform to copy what we do without permission. That seems to be the core issue in a Platform Policy change that Facebook announced on its developer blog about an hour ago. The change, according to Justin Osofsky, Facebook’s Director Platform Partnerships, means that the “vast majority” of developers should “keep doing what [...]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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