Marketing Day: January 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google Wins Five YouTube Typo-Squatted Domains

  Google has won a handful of domains with minor spelling differences from YouTube’s domain: youtbe.com, youtub.com, youtue.com, youube.com and yutube.com. As Fusible.com reports, the five domains redirected users to visitorsurvey.com, a site that used YouTube’s legal marks while collecting personal information in exchange for “offers” such as gift cards from Best Buy and/or Visa. All […]

• Google’s Toy Study Exposes Complex Consumer Purchase Path

  Marketers have long known that the path to purchase is typically a complex one that involves multiple media. A new study from Google and Compete reinforces this and shows transparently how consumers (shopping for toys) use multiple media and, increasingly, multiple screens to make buying decisions. Compete surveyed consumers who had “researched or shopped for […]

• Ogling Bing’s Year In Pictures 2011

  While Google is known for its fanciful logos, Bing takes a different approach, using a new, luscious photograph as its entire home page each day. While buttons on the page allow you to go back through photos from the previous week, until now there’s been no way to see more. Microsoft Canada has compiled a […]

• Infographic: Email Isn’t Dead

  Think that email is dead? Think again. The number of email accounts far outdistances Twitter and Facebook. Email messages also easily surpass updates done on the social networks. The infographic below from VisibleGains pulls these and other email-related statistics together into a nice infographic, which we spotted via Infographic Journal: Source information is listed for […]

• Will The New Google TV Partners Be Enough To Help The Platform?

  The Consumer Electronics Show hits Las Vegas next week, and Google has announced that LG will be joining its Google TV line-up, while previous partners Vizio and Samsung will finally debut products and Sony, the only company still making Google TV devices, will have some new ones. But will new partners alone be enough to […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search In Pics: Google Bumper Sticker, Knitted Android Sleeve & Yahoo’s CEOs
• Last Call To Speak At SMX West
• 10 Search & Website Usability New Year Resolutions for 2012
• How Much Is A Click Really Worth?
• Infographic: Search & Call Tracking
• 2012: The Year Of The Independent Search Marketer?
• Bing Makes Driving Directions Twice As Fast
• Attend SMX West for What Works and What’s New in Search Engine Marketing – Feb. 28 to March 1

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Summit Central and East 2012 Registrations Now Open, blog.affiliatetip.com

Analytics

• Google wants to track calls related to online ads, www.cbsnews.com
• Save Your Ass With Google Analytics Data Alerts, cutroni.com

Blogs & Blogging

• 7 Features I Look For During Blog Audits, outspokenmedia.com
• Akismet outage shows bloggers just how bad spam could be, wpcandy.com
• How Should I Showcase The Blog on My Real Estate Website?, realestatetomato.com
• The 14 Keys to Successful Influential Global Blogging, www.jeffbullas.com

Business Issues

• Google and Apple are dirt cheap, money.msn.com
• Predictions 2012 #5: A Big Year for M&A, John Battelle’s Searchblog
• Chartbeat Raises $1 M Inside Round To Maintain Growth As It Eyes Bigger Funding, www.betabeat.com
• Groupon taking a pass on Super Bowl ads this year, www.chicagobusiness.com
• Mobile ad network Millennial Media files for IPO, gigaom.com
• Prediction 7: A new Microsoft CEO, www.cringely.com
• Twitter: To log or not to log: Is that the question?, blog.logrhythm.com

Content Marketing

• What’s Hot and What’s Not in Content Marketing for 2012, www.entrepreneur.com

Copywriting, Design & Usability

• 20 things you can do this year to improve your user’s experience, www.userfocus.co.uk
• Adventures In The Third Dimension: CSS 3D Transforms, coding.smashingmagazine.com

Email Marketing

• 8 Email Strategies for Your Business, www.socialmediaexplorer.com

General Internet Marketing

• 25 Eye-Popping Internet Marketing Statistics for 2012, blog.hubspot.com

Internet Marketing Industry

• Content Marketing Training or Linkbait Coaching?, www.cornwallseo.com

Mobile Marketing

• The Great Tablet War of 2012, www.fastcompany.com

Reputation Management

• Online Reputation Management: You Really Want To Defend This Company?, www.searchenginepeople.com

Search Marketing

• 6 On-Page SEO Strategies That’ll Boost Your Rankings, www.quicksprout.com

Social Media

• Google Plus vs. Facebook: not a zero-sum game, tech.fortune.cnn.com
• 2 Billion & Beyond, blog.reddit.com
• Facebook shows some commenters how they’re connected, Inside Facebook
• Social Media Integrations of 2012, www.dragonsearchmarketing.com
• The Only Seven Countries In The World Where Facebook Isn’t The Most Popular Social Network, www.businessinsider.com
• Twitter to Host Its First Live Concert Next Week, With DJ Tiësto, Mashable

About The Author

Matt McGee

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page.