Marketing Day: July 11, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Twitter Updates Its Mobile Site For Consistency Across Platforms

    Twitter users with older mobile browsers and feature phones will have an experience that’s more like what smartphone and Twitter.com users are familiar with. The company has overhauled mobile.twitter.com with a new look and feel that’s in line with other Twitter experiences — no matter if the user is on a small, 240×240 screen or [...]

  • Read Receipts Added To Facebook Groups

    Facebook Groups have slowly been revived as a useful tool, especially for schools. Both groups for schools and group attachments were launched earlier this year. Each of these enhancements stepped up the value of Facebook for use in group projects, clubs and more. Today Facebook announced the launch of read receipts within groups, a feature that should help groups out even [...]

  • Would You Tip You?

    In many ways, being effective online means paying attention to the things that matter. That recipe includes conversion, and analytics, and metrics — important ingredients, all — but it also means using your brain to pay attention, as a human, to what your customer, another human, needs. Waitresses are great at this. And as far [...]

  • Four Responsive Email Layouts

    Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.” Designing responsively means planning for a site to span and appropriately adjust to a range of screens and resolutions, rather than creating unique interfaces or experiences for each. Marcotte’s recent book, [...]

  • The Search Time Warp

    Search advertising is easy. You just pop up a couple of bids and drop in some text and you are off to the races. Search ads are a cash machine and you really only need about 20 minutes to really start spitting out ATM goodness. Of course, none of the above is in any way [...]

  • New Twitter Mobile App Aims To Enhance Tweets & Events

    The rumors leaked earlier this week proved to be true. Today Twitter released their new mobile apps for Android and iPhone. While some noticeable changes will be prevalent, many of the new initiatives will be rolling out slowly even with an upgrade. The apps feature more than just the current logo, they will enhance the content and experiences [...]

  • Yelp Opens First International Sales Office In London

    Yelp’s international growth took another step today with the opening of its first ad sales office outside the U.S. Prince Andrew, The Duke of York, was on hand for the announcement, which the company says will involve more than 100 new advertising and marketing jobs. As part of the launch, Yelp’s Jed Nachman, the Senior [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

Mobile Marketing

Other Items

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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