Marketing Day: July 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Nissan Will Tap Instagram & Vine Videos For Upcoming TV Commercial Never mind the Instagram vs. Vine debate. For Nissan, it’s Instagram AND Vine. The automaker has announced the “Your Door to More” contest, which gives Nissan fans a chance to help the company promote the 2014 Nissan Versa Note automobile. They’ll do that by visiting and downloading a cut-out “kit,” then using either one [...]
  • Vine For Android Gets Quick Capture Widget, Revining & Channels & More As the arms race between Instagram and Vine wages on, one clear cut winner has emerged. Users. A new Android update brings all the features from the large iOS update earlier this month. Also new (and unique!) to Android: capture widget. Launch the camera and start recording right from your home screen. — Vine [...]
  • The Digital Marketing Metrics Pyramid Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column on Search Engine Land. It’s better to be here because, frankly, it’s hard to keep topics in the “search” bucket these days. Marketing is converging, with silos spilling over and bursting like dams [...]
  • Jura Whisky’s Twitter Contest Makes The Most Of Google’s Map Mistake The folks at Jura, a whisky distillery located on the island of Jura in west Scotland, are making the most out of a Google mapping mistake. The island recently went missing from Google Maps, so the distillery has decided to have a little fun at Google’s expense … and get some brand recognition in the [...]
  • Syfy’s #Sharknado Racks Up Impressive Tweets Per Minute Was it the biggest thing to ever hit Twitter? Nope, as it turns out. But Sharknado – the TV movie from Syfy that has killer sharks raining down on Los Angeles out of tornadoes — was still a huge hit according to Twitter, drawing in tweets at about one-quarter of Super Bowl levels. My feed certainly [...]

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Online Marketing News From Around The Web:


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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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