Marketing Day: July 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Google Has $14 Billion Quarter But Misses Earnings Estimates Google reported its second quarter revenues today. Total consolidated revenues (including Motorola) were $14.11 billion. That represents a 19 percent increase vs. last quarter. By most analyst estimates, which were extremely bullish, this was a miss. Here are the highlights by category: Google revenues: $13.11 billion, a 20 percent increase over Q2 2012 Google-owned sites: [...]
  • Facebook Well Ahead Of Google, Yahoo In Social Logins [Gigya] In addition to its social sharing data, Gigya has also shared social login statistics that are aggregated from its client base of more than 700 brands. During Q2 2013 (April-June), Facebook was the dominant platform, with 52 percent of all social logins. Google was a healthy second with 24 percent, and Yahoo a solid third [...]
  • Gigya: Only 2 Percent Of Social Sharing Happens On Google+ Despite a reportedly growing user base, Google+ isn’t popular when it comes to sharing content on social networks. A new report from Gigya says that only two percent of social sharing happened on Google+ in Q2 of this year (April-June 2013). That’s a fraction of the sharing that took place on Facebook, Twitter and even [...]
  • South Korea Drops Antitrust Investigation Against Google In early 2011, South Korean search and portal providers NHN Corp. and Daum Communications filed antitrust complaints with the South Korean equivalent of the US Fair Trade Commission against Google. Both companies claimed that Google had blocked them from putting their search apps on Android phones in South Korea. Today, it was reported (via NextWeb) that Google has been [...]
  • 2013: The Year In Google SEO So Far In the first half of this year, there has been a lot of SEO-related news coming out from Google. Google has pushed out many new algorithms, made many changes to the search result interfaces, penalized many websites and tactics, as well as sent out many warnings about upcoming penalties or actions. All of this was [...]
  • Mobile US & UK Facebook Users Jumped Roughly 20% In June, Mobile Ads Now 30% Of All Revenue What was once a weak spot in Facebook’s strategy is quickly becoming a strength. Mobile had been a soft spot with new and improved apps, the overwhelming usage of Instagram and added mobile revenue, but this is no longer the case. The focus has been mobile, and the focus is now paying off. Reuters reported [...]
  • Measuring Brand Perception & Strength With “This Is Not Spam” Measuring the strength of one’s brand is an important part of marketing, albeit somewhat difficult and sometimes expensive as it traditionally relies on tactics like surveys. However, marketers now have everything they need to measure brand perception using email marketing analytics. Specifically the rate that users indicate “this is spam” (TIS) or “this is not [...]
  • Adobe Social Adds Instagram, Flickr & Foursquare Support Among New Features Adobe Social has added several new features, plus support for new social networks, to its popular social media management software. The company has announced tonight that Adobe Social is now integrated with Instagram, Flickr and Foursquare. On top of that, LinkedIn integration is coming soon. It’s in limited beta now with wider availability expected before [...]
  • Yahoo Buys Mobile Ad Tech, Now What About Reach? After Yahoo reported flat Q2 revenues (and negative display revenues) yesterday, financial analysts and reporters began asking how the company might generate new revenue growth and where that growth might come from. There are a number of areas potentially. Search is one, video advertising is another and mobile is yet another. Accordingly, earlier this morning, the [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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