Marketing Day: July 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Q2 2012: Google Revenue Up 32% With Paid Clicks Up 42%

    Google announced second-quarter 2012 earnings today, showing a 32% increase in revenue from Q2 2011 to Q2 2011. Revenues for the quarter ended June 30, 2012 was $12.21 billion, an increase of 35% compared to the second quarter of 2011 Most of the increase may be due to the climb in paid clicks from 2011 [...]

  • Microsoft Q4 2012 Earnings: Online Advertising Revenue Up 12%

    Microsoft posted their fourth-quarter 2012 earnings for the year today, boasting 7% increase in overall revenue and a 12% increase in operating income. The online service department, which consists of Bing, saw a 12% increase in advertising revenue, which Microsoft says was driven by “improvement in search.” Revenue for the online service division grew 8% [...]

  • Twitter’s Promoted Tweets Become A Pure Ad Product

    Twitter has announced a pretty substantial change to its Promoted Tweets ad product — it seems subtle, but it fundamentally changes what a Twitter ad is. In a nutshell, Twitter advertisers no longer have to publish a standard tweet that’s visible to all followers before it becomes a Promoted Tweet. They can now specifically create [...]

  • Designing A Facebook Campaign To Meet Your Marketing Goals

    In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements is ad selection. In contrast to some forms of digital marketing, which offer almost no variety or evolve very slowly, Facebook is constantly updating their inventory of ads to provide even [...]

  • Google+ New Management APIs Opening To ‘Hundreds More’ Third Parties

    Late last year Google launched third party page management tools for Google+. The initial page management APIs were only opened to a select group of companies. The new set of APIs has been previewed by current developers (including HootSuite, Buddy Media, Involver, Vitrue, and Context Optional) and received positive feedback. Googler Eduardo Thuler announced that in the [...]

  • Five Companies Each Showed More Than A Billion Video Ads In June, comScore Says

    June was another record-setting month in the video ad space, with five separate companies passing the billion-ads-delivered mark and more than 11 billion video ad streams shown overall. The numbers come from comScore’s June 2012 Video Metrix service. Google/YouTube led the way with 1.41 billion video ads shown during the month, but that only totaled [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Internet Marketing Industry

Local Marketing

Other Items

Reputation Management

Search Marketing

Social Media

Related Topics: Channel: Marketing Day | Marketing Day

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!