Marketing Day: July 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Q2 2012: Google Revenue Up 32% With Paid Clicks Up 42%

    Google announced second-quarter 2012 earnings today, showing a 32% increase in revenue from Q2 2011 to Q2 2011. Revenues for the quarter ended June 30, 2012 was $12.21 billion, an increase of 35% compared to the second quarter of 2011 Most of the increase may be due to the climb in paid clicks from 2011 [...]

  • Microsoft Q4 2012 Earnings: Online Advertising Revenue Up 12%

    Microsoft posted their fourth-quarter 2012 earnings for the year today, boasting 7% increase in overall revenue and a 12% increase in operating income. The online service department, which consists of Bing, saw a 12% increase in advertising revenue, which Microsoft says was driven by “improvement in search.” Revenue for the online service division grew 8% [...]

  • Twitter’s Promoted Tweets Become A Pure Ad Product

    Twitter has announced a pretty substantial change to its Promoted Tweets ad product — it seems subtle, but it fundamentally changes what a Twitter ad is. In a nutshell, Twitter advertisers no longer have to publish a standard tweet that’s visible to all followers before it becomes a Promoted Tweet. They can now specifically create [...]

  • Designing A Facebook Campaign To Meet Your Marketing Goals

    In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements is ad selection. In contrast to some forms of digital marketing, which offer almost no variety or evolve very slowly, Facebook is constantly updating their inventory of ads to provide even [...]

  • Google+ New Management APIs Opening To ‘Hundreds More’ Third Parties

    Late last year Google launched third party page management tools for Google+. The initial page management APIs were only opened to a select group of companies. The new set of APIs has been previewed by current developers (including HootSuite, Buddy Media, Involver, Vitrue, and Context Optional) and received positive feedback. Googler Eduardo Thuler announced that in the [...]

  • Five Companies Each Showed More Than A Billion Video Ads In June, comScore Says

    June was another record-setting month in the video ad space, with five separate companies passing the billion-ads-delivered mark and more than 11 billion video ad streams shown overall. The numbers come from comScore’s June 2012 Video Metrix service. Google/YouTube led the way with 1.41 billion video ads shown during the month, but that only totaled [...]

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Related Topics: Channel: Marketing Day | Marketing Day


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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