Marketing Day: July 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Marketing Biz: Future Shock (Is Already Here)

    It’s one of those weeks where those digital marketing ideas that used to feel so cutting edge are now a reality. Google+ is over a year old. Twitter has a suite of advertising offerings. Foursquare is connecting loyal customers to businesses. E-signatures are poised to become ubiquitous. The future of marketing is already here if [...]

  • A New “Rethought” Digg Will Launch August 1st

    Last week, betaworks bought the remaining assets of Digg after the once-prominent social site sold. The Washington Post acquired the Digg team, LinkedIn purchased 15 patents and betaworks was left with the website. Well, betaworks isn’t planning on sitting around moping, today they released a blog post on that states they are [...]

  • Woman Killed In Colorado Blogged About Narrow Miss Of Toronto Mall Shooting

    Most Americans woke up to the horrifying news of the deadly mass-shooting in Aurora, Colorado, at the midnight showing of “The Dark Knight Rises”. If you learned about it online, especially via social media, you may have gotten to know one of the 12 who was killed — through her own words. Jessica Ghawi, who [...]

  • Facebook Testing “Sponsored Results” For Facebook Search

    There’s no indication that Facebook will stop rolling out more advertising options anytime soon. A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.” These results will allow advertisers to show up next to organic results and can be targeted to people searching for a page, app or place. [...]

  • Yahoo Paying Mayer As Much As $71 Million To Become CEO

    What did it take to lure Marissa Mayer from Google to the CEO post at Yahoo? A package that could be worth as much as $71 million in salary, bonuses, and stock grants over the next five years, according to a regulatory filing. Mayer will receive an annual salary of $1 million and be eligible [...]

  • TBG Stats: Facebook CPMs And CTRs Grow, While Average US CPCs Reach $1.04

    As the industry engages in back-and-forth about the efficacy and relevance of Facebook advertising, agency TBG, which specializes in social media marketing, has released a report showing that CPMs and clicks have increased on the social network over the past year, though CPCs vary across geographies. The stats, aggregated from more than 275 of TBG’s [...]

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Related Topics: Channel: Marketing Day | Marketing Day


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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