Marketing Day: July 23, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Summer Brings New Traffic To Travel Industry Sites [comScore Data]

    Many travel-related sites saw an uptick in traffic during June, according to comScore’s Top 50 U.S. Web Properties report for June 2012. ComScore says that ground/cruise travel sites (such as Amtrak and Carnival Cruises) were the top-gaining category, with a nine percent increase to 14 million visitors overall. Hotel/resort sites were the fourth-biggest gainer with [...]

  • Washington Post Triples Engagement Rate With Twitter’s New Targeted Ads

    One advertiser is already reaping the benefits from being able to publish Promoted Tweets to specific Twitter users without first having to publish the tweet to all of its followers. The Washington Post is one of the advertisers that’s been testing Twitter’s new targeting options that were just formally announced last week. And, according to [...]

  • 10 LinkedIn Shortcuts For A Post-Twitter World

    By now, we’ve all heard about Twitter’s little break-up with LinkedIn – and discovered the consequence in our now tweet-free LinkedIn timelines. As social media marketers, this adds a new wrinkle to our already hectic days of trying to juggle multiple social media channels. LinkedIn may not be the sexiest social network, but it’s still [...]

  • How Dynamic Are You?

    A lot of companies say they offer dynamic creative. It’s a loosely defined phrase, so it can be hard to know exactly what to expect from a company that offers it. Before choosing a dynamic ad provider, my advice is to consider two sets of criteria so you know you’re getting a truly dynamic solution: [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Other Items

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Related Topics: Channel: Marketing Day | Marketing Day


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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