Marketing Day: July 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Apple’s Q3: $35 Billion Revenue, $8.8 Billion Profit — Both Down From Q2

    Apple has just released its corporate earnings for Q3 of this year and the numbers are down. Apple is reporting $35 billion in revenue during the quarter, down from $39.2 billion in Q2. That’s a decline of 10.7 percent. Third quarter profit was $8.8 billion, which is a 24.1 percent drop from $11.6 billion profit [...]

  • Links: The Broken “Ballot Box” Used By Google & Bing

    In 1998, Google launched a search engine based on a good idea: counting links as votes for good content. Google, as well as its rival Bing, still largely operates the same way today. Unfortunately, using 1998 voting technology makes little sense in the world of 2012 — and the cracks are showing. The cracks aren’t [...]

  • How To Weave Content Marketing Into Your Company’s DNA

    Content drives your business. All great businesses constantly create valuable content, whether they know it or not. It’s through the content you create that your voice is most often heard. Content is what you use to sell to your customers, to differentiate your brand, and to help guide and educate employees. In the online world, your content [...]

  • Taking Action on Mobile Marketing Analytics

    There is no denying that mobile marketing is one of the hottest topics in 2012. If you are a marketer in the United States, more than likely you have at least one article in your inbox describing and outlining the benefits of mobile marketing. According to eMarketer, there will be more than 106 million smartphone [...]

  • Google, Facebook Boost Washington Spending To “Educate” Congress

    Google and Facebook both increased their spending trying to educate (read: influence) Congress in the second quarter, according to filings made under the Lobbying Disclosure Act of 1995. Companies that employ lobbyists must file these reports on a quarterly basis. The disclosures show that Facebook spent just under $1 million ($960,000) on lobbying in Q2, [...]

  • “Unpublished Posts” Give Facebook Pages The Ability To Sponsor Posts Without Pushing To Newsfeed

    A new Facebook Pages Graph API was released yesterday and a few surprising additions were present. The API now ties in the official scheduled page posts released last month as well as an “unpublished” post that simply won’t show in your timeline. Additionally, the new roles released last month are also addressed for 3rd party [...]

  • New Social Discovery Engine ‘Bottlenose’ Aims To Take Over Real-Time Exploration

    An impressive new social discovery & monitoring tool, Bottlenose, launched a public beta today. From real-time events, trending news and popular pictures, Bottlenose can help users connect with what’s happening now. Simply put, Bottlenose is aiming to be the Google of real-time content. The technology behind Bottlenose is not only responsive but also extremely useful for [...]

  • E-mail Open Rates Declining, Click-Through Rates Rising [Study]

    There are mixed messages for e-mail marketers in a new benchmark study from digital marketing software provider Silverpop: E-mail open rates are falling, but click-through rates are on the rise. The findings are included in Silverpop’s 2012 Email Marketing Metrics Benchmark Study, and include analysis of e-mails sent in 2011 and Q1 of 2012 by [...]

  • “Subscribe” For Pages Being Tested By Facebook

    Last week a fan spotted an abnormal occurrence that was showing on our Facebook page; a “subscribe” button. Nestled directly to the right of the Like button, the subscribe button appeared, mirroring the subscribe for users implementation. A Facebook rep confirmed that the Subscribe for Pages was being tested. One of the issues that has arose since the [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing


Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability


Internet Marketing Industry

Local Marketing

Mobile Marketing

Other Items

Search Marketing

Social Media

Related Topics: Channel: Marketing Day | Marketing Day


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!