Marketing Day: July 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Omnicom & Publicis To Merge, Creating “A New Company For A New World” Yesterday, Paris-based ad company Publicis and New York-based ad company Omnicom announced plans to merge, creating what will be the world’s largest advertising group. Publicis chief executive Maurice Levy claimed, “This is a new company for a new world.” Levy went on to say that the newly merged Publicis Omnicom, “…will be able to face [...]
  • 4 Ways To Create Successful Social Media Content When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks. It isn’t always as easy as [...]
  • 5 Reasons Why Your Business Shouldn’t Be On Social Media Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types of social media could be okay for some companies, especially if they aren’t doing it correctly. Failing to follow social media best practices could [...]
  • Deluxe Buys Vertical Response For $27 Million Deluxe announced this week during its latest earnings report that it’s bought Vertical Response, an e-mail and social media marketing provider. The acquisition happened in June with a cash price of $27 million. You may know Deluxe for check printing, but it offers a wide variety of online marketing services aimed primarily at small businesses, [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Reputation Management

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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