Marketing Day: July 3, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • ROI: The Most Dysfunctional Metric In Digital Marketing

    Ok, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my existence. Not because I have an offline background where the idea of having to prove value from my campaigns seems ludicrous. Not because I am some brand-happy marketer that believes impressions are [...]

  • How Marketers Can Reach And Capitalize On “Second Screen” Audiences

    In less than a decade, mobile computing has emerged onto the technology landscape as a force to be reckoned with. According to Gartner, smartphone shipments reached 472 million units in 2011, propelled by record setting success of the iPhone and Android devices. Market research firm NPD DisplaySearch reported similarly impressive figures for tablet sales in [...]

  • Twitter Transparency Report Uncovers Actions On Government & DMCA Requests

    With the Fourth of July just days away, Twitter released their first Twitter transparency report that uncovers the actions taken on government requests and takedown notices. This report will become a bi-annual report that should shed some light on user data. So far in the first half of 2012 there have been more government requests [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

General Internet Marketing

Internet Marketing Industry

Mobile Marketing

Reputation Management

Search Marketing

Social Media

Related Topics: Channel: Marketing Day | Marketing Day

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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