Marketing Day: July 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Facebook’s Share Of Social Logins At 48 Percent, Has Grown For Two Straight Years

    Facebook continues to be web users’ preferred option when it comes to social login, and has now seen two consecutive years of quarterly growth in that area. According to Janrain’s latest quarterly report, Facebook now accounts for 48 percent of all social logins as of Q2 2012. That’s up from 45 percent in Q1 of [...]

  • Bitly Launches “Realtime,” An Attention Ranking Engine

    Popular URL shortener and bookmarking tool bitly has announced “realtime,” an aptly named real-time discovery engine. Realtime pulls in click data from a variety of social networks and allow searchers to view by topic, query, location, language or domain. Realtime (URL is rt.ly) pulls in all posts from “across the bitlyverse” which allows users to see [...]

  • New Yahoo CEO Mayer’s First Moves Emulate Google

    According to AllThingsD freshly minted Yahoo CEO is making some initial changes at the Sunnyvale company intended to boost morale and inject new energy into the place. Among the changes being implemented are a Friday afternoon “all-hands” meeting, free food and forthcoming reworking of the workspaces. In these moves Mayer is apparently using Google as [...]

  • The Top Five Things Businesses Can Do On Pinterest

    Pinterest marketing is one of the latest things that internet marketing consultants are trying to stay on top of. The basic actions on Pinterest that can be done by businesses make it possible to stay connected with current fans of their brands and products while also growing brand exposure. Re-Pins Re-pinning pins that relate to [...]

  • Pinwheel Has A New Name: Findery

    With a U.S. court telling Pinwheel that it couldn’t use that name anymore, the location-based startup has chosen a new name: Findery. It also has a new lantern icon (shown at right) on its renamed Twitter feed and its new Facebook page, and a new blog where founder Caterina Fake’s first post explains that nothing [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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