Marketing Day: July 31, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Gather Page Insights & Data With LinkedIn Company Page Analytics The quest to improve and enhance LinkedIn’s company pages continues. Last week admins finally gained the ability to act as their own brand, and today they’ll be able to see the fruits of their labor thanks to LinkedIn Company Page analytics. The product loosely mimics Facebook’s Insights product with stats, competitors, profiling and demographics. Key [...]
  • Twitter’s Latest Transparency Report Details Increases In DMCA, Removal & Information Requests Twitter’s latest transparency report shows that the company is seeing double-digit increases in data-related requests so far this year from governments and other rights holders. Twitter breaks down the requests it gets into three types: information, removal and copyright notices. All three are up significantly so far in 2013 compared to the same time period [...]
  • Facebook Launches Embedded Posts, With Select Publishers For Now Facebook announced they are testing a new feature to embed public Facebook posts on your website. This is similar to the way you can embed tweets, embed instagrams and/or embed vine videos, and now you can embed Facebook posts. Again, this is being rolled out slowly and is currently only available for Bleacher Report, CNN, [...]
  • Google AdSense Adds Responsive Design Ad Units (Beta) Google announced new ad units to support responsive design web pages. The ability for ad units to support responsive design was on the top of many publishers’ wish lists, and Google has finally introduced it. Google warns this is a beta option, and you should make sure to test these units on your website carefully. [...]
  • Google Teams Up With Starbucks To Provide Wifi Service For All 7,000 US Locations Starting next month, Google will begin providing WiFi service for all 7,000 US Starbucks locations, offering Starbucks customers connections speeds up to 10x faster, and possibly up to 100x faster for stores located in Google Fiber cities. The roll-out is expected to take up to 18 months, and is part of Google’s investment to make [...]
  • Google Recruiting “City Experts” To Get More Local Reviews Google appears to be trying to create its own version of Yelp’s Elite Squad, a community of trusted high-volume review generators. A solicitation appeared in Google+ asking people to become “City Experts.” Here’s the text of the Google message: Do you love to review places around your city and share your opinion with others? Our [...]
  • Ditch Your Top 10 Metrics Now! What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital marketers, you know exactly what these are! But, focusing on such “Top 10″ metrics is risky. Let me tell you why. Hanging On To Antiquated Measures In the early [...]
  • Advertising Has a Banking-Industry-Size Fraud Problem Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in local display advertising today, click-through rate (CTR), can be easily manipulated to provide the illusion of success, leading local advertisers to believe that their campaign is performing well. Unfortunately, the selective manner in which many [...]
  • Oops! Email Mistakes Happen Let’s face it: humans aren’t perfect. And there is definitely a human element to email marketing. From the designer who creates the graphics, to the front-line associate that clicks “Send,” there is a risk of something going wrong. So, on occasion, an email makes it to the inbox that isn’t 100% right. Unfortunately, it can [...]
  • Schedule Oodles Of Updates With The Bulk Buffer Beta Tool Looking to set your social media update schedule for the day? How about for the week .. or month, even? Well, Buffer has kept on top of innovation with a beta tool called “Bulk Buffer.” Instead of hand selecting updates for your Buffer account, this lets users upload a text file for bulk updates. Users [...]
  • Got Glass? Google Sending Out Gmail-Like Invites For Google Glass The next phase of Google Glass’ expansion is underway this afternoon with an old trick from Google’s past. The company has started sending out Gmail-like invites, giving current Glass Explorers the opportunity to invite one friend to become a Glass owner, too. There are currently in the neighborhood of 10,000 people that own Google Glass. [...]
  • Vine’s First Hit: A Year-Old Rap Song Climbs Billboard Charts After Unofficial Video A Vine video is being credited for helping a year-old rap song sell more than 100,000 downloads in the last two weeks, pushing it into the top five on Billboard’s chart of the top R&B/Hip-Hop digital songs. It’s believed to be the first time a Vine video has had such a significant role in driving [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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