Marketing Day: July 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Report: Malicious Android Apps Have Quadrupled In 2012

    The number of malicious Android apps has quadrupled so far in 2012, according to the antivirus/security company Trend Micro, and some of those apps are making their way into Google’s official app store, Google Play. The company reports that it identified about 5,000 malicious Android apps in the first quarter of 2012 — a number [...]

  • How To Get Serious About Your Facebook Reach

    If a tree falls in the forest and no one is around to hear it, does it make a sound? That’s the question a lot of marketers are asking themselves since Facebook began providing reach data directly on Timeline posts. Now “no one” may be a bit extreme, but if only 3% to 6% of [...]

  • Seven-Inch Tablet Category Heats Up With Nexus 7, Coming Kindle Fire 2 And Rumored iPad Mini

    Samsung has built a range of Android tablets: the 5-inch Galaxy Note, and the 7, 8+ and 10.1-inch Galaxy Tabs. Almost none of them have succeeded save the 7-inch version, which has sold modestly well mostly in Europe. In the end, however, there will be two tablet sizes: 7-inch and roughly 10-inch versions. Apple owns [...]

  • Ten (Or So) Services To Make Your Site Mobile Friendly

    One of the most common problems I encounter in the course of my work is the issue of optimizing for mobile. If app-makers don’t optimize their site for mobile before using our service, the apps don’t look professional, the spacing is wrong, the sizing is wrong, and the apps get poor rankings in Google Play. [...]

  • Chrome Web Store Integrates With Google+, Ad Social Recommendations

    The Google+ enhancements continue to roll out. Google Chrome’s web store added Google+ functionality this week post Google I/O. Google+1 buttons have been added to all of the apps along with a new way to search for apps that utilize social recommendations. Instead of only browsing apps by popularity, users can now view apps recommended by those within circles: [...]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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