Marketing Day: July 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Facebook To Offer App-Related Mobile Ads, WSJ Says

    Facebook’s mobile business strategy may be taking another step later this month with the launch of app-related advertisements — ads that could be a boon for developers, but could also lead to more privacy-related scrutiny. The Wall Street Journal cites “people familiar with the company’s plans” in saying that Facebook will give advertisers a way [...]

  • Report: Facebook’s Timeline Is Killing Tab Engagement

    There’s been a lot of speculation about the impact that Facebook’s Timeline has had on business pages since their launch in late February and the full transition a month later. Some early reports said fan engagement was up on business pages, while other reports said the opposite. Now, citing data from analytics provider Pagelever, Mashable [...]

  • Marketing Biz: Smartphone Wars, Rocket Fuel & Twitter Evolution

    This week we saw the smartphone wars heat up and got more data on just why everyone is so crazed to get in on the action. Looking past the small screen there were acquisitions a funding news along with more Twitter changes and further indications for Facebook’s social commerce strategy. Introducing the Save to Wallet [...]

  • Report: Yahoo To Drop Patent Suit Against Facebook In Exchange For Ad Partnership Deal

    AllThingsD is reporting Yahoo has reached a deal with Facebook to drop the patent infringement lawsuit in exchange for expanding their ad and content deal. Kara Swisher, who typically has the inside word on these topics, said the deal was approved this morning by Yahoo’s directors on a telephone meeting. Kara said Yahoo and Facebook [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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