Marketing Day: June 12, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Implements “Tailored Trends” To Increase Trend Relevancy Last month Twitter launched “Tailored Suggestions” to help make more relevant suggestions. This month Tailored Trends will be added to help provide relevant […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Implements “Tailored Trends” To Increase Trend Relevancy
Last month Twitter launched “Tailored Suggestions” to help make more relevant suggestions. This month Tailored Trends will be added to help provide relevant trends to each user: This has long been a headache for many users and trends simply didn’t apply to many. The new tailored trends will now reference your geographic area and those […]
- Firm Predicts US iPad Usage Will Double This Year
Research firm eMarketer is predicting that the number of iPad users will grow to 53.2 million this year. And by 2015 eMarketer argues that “more than one-third of all US internet users will have such a device.” The fastest growth in the market is coming from the young and seniors, those under-12 and over 65. […]
- Report: How Paid And Earned Facebook Programs Drive In-Store & Online Goals
Today, with the collaboration of Facebook, comScore unleashed a research report that examined the affect paid and earned Facebook media had on both in-store and online sales. The data uncovered conflicts wholeheartedly with the recent statements made by GM, that Facebook Ads don’t work. For the findings, two comScore products were used to drive media exposure; […]
- Apple Begins Rollout Of Mobile Wallet Functionality With Passbook App
Most of the major internet companies are either actively in market with mobile payments or flirting with the idea. This includes Google, eBay/PayPal, Amazon and Facebook with Credits (there’s an article to be written about the future of Credits). And there are scores of startups and others also competing for consumer attention and merchant adoption […]
- 14 Ways To Turn On The Content Flow
IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that’s just blogging. The Internet is littered with never-updated web sites, near-tweetless Twitter accounts, expressionless Facebook pages, and no-one-home YouTube channels. In the rush to adopt content marketing as a tactic, too […]
- Applebee’s Mocks Social Media Users In An Attempt To Go Viral On Social Media
Of all the ways to go viral, Applebee’s has chosen to make fun of the very people it wants to spread its message: social media users. Last week, the company launched a campaign that revolves around LifeIsBetterShared.com, which redirects to a Tumblr at lifebettershared.tumblr.com, and includes three videos that mock mommy bloggers, Twitter users and […]
- Measuring The Impact Of Conversion Lift
How do you measure the impact of conversion improvement on your site? Most marketers know the basics of how to calculate this, but might get confused when it came to details — or do they? Astute readers will recall I began a series on calculating the impact of your continuous improvement efforts a few months […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Is For Doing Things It Tells You Not To Do
- Keyword Research Tool Review: Google Adwords
- Google Updates “Hot Searches” With Images & Stories
- Is Presentation More Important Than Content Itself?
- 8 Tips To Increase Your Link Building Efficiency
- Bing Integrates Qwiki Videos Into Search Results
- The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced
- Local SEOs Analyze Current Google Ranking Factors
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliates Do Not Always Read Program Policies Before Applying, www.amnavigator.com
- Is Affiliate Marketing Dead?, www.sarahbundy.com
Analytics
- Building A Bulletproof Analytics Implementation, online-behavior.com
Blogs & Blogging
- 8 Killer Tactics to Grow Your Blog with LinkedIn, www.problogger.net
- How Business Blogs Fit in with Social Media, remarkablogger.com
- To Infinity and Beyond, en.blog.wordpress.com
Business Issues
- ICO reopens Street View case over Google snooping, www.v3.co.uk
Content Marketing
- When Should You Outsource Content Creation?, www.contentmarketinginstitute.com
Conversion Optimization
- RIP: The Over-Optimized Homepage, Age 15, monetate.com
- The 3 Principles of an Epic B2B Lead Gen Landing Page, unbounce.com
Display & Contextual Advertising
- An Example of a Perfectly Executed Pre-Roll Ad, www.reelseo.com
- 7 Questions to Determine if Facebook Ads are Right for Your Business, www.webranking.com
- The key to success on the Google Display Network, googleandyourbusiness.blogspot.com
Domaining
- Google, Facebook, And Twitter Will Be The Only Winners In The Coming Domain-Name DISASTER, www.businessinsider.com
- Here comes the greatest Internet landgrab in history, news.cnet.com
Email Marketing
- Calls to Action That Work: Three Examples From Emails, www.mpdailyfix.com
General Internet Marketing
- The Difference Between a Mediocre and a Great Website, www.copyblogger.com
Local Marketing
- Local Search Ranking Factors, Vol. 5, www.davidmihm.com
Mobile Marketing
- Do Mobile Users Pay Attention to Mobile Ads?, www.marketingprofs.com
- Has Google’s Android peaked?, tech.fortune.cnn.com
- Smart Device Screen Size Has Little Effect on Clickthroughs, www.emarketer.com
Other Items
- Apple to Twitter: “Your Sweet New Logo Needs Some Text”, imjustcreative.com
Reputation Management
- Infographic: Dealing with Negative Information About You or Your Business Online, blog.tweetsmarter.com
Search Marketing
- Title Tags: Rethinking the Conventional Wisdom, www.smallbusinesssem.com
- Closed captioning for improved video SEO, www.smartinsights.com
- How to Recover from a PPC Test That Crashed & Burned, searchenginewatch.com
- PPC Chat Streamcap – Good PPC Gone Bad: Avoiding PPC Mistakes, theppcblog.com
- The Increasing Complexity of the Organic SEO Task List for 2012 & 2013, www.seoverflow.com
- When Keyword Targeting isn’t Keyword Targeting!, certifiedknowledge.org
Social Media
- Does Facebook work for marketers? comScore says yes, econsultancy.com
- Facebook App Center: The Good, the Bad and the Confusing, Marketing Pilgrim
- Prominent stained glass artist takes stand against Pinterest, www.dailydot.com
- 4 Critical Things To Know About Facebook Promoted Posts, searchenginewatch.com
- 5 Popular Twitter Habits That Make You Look Like a Spammer, Search Engine Journal
- Does Your Brand Belong on Pinterest?, Social Media Today
- Facebook 101: How to earn fans for your brand page, www.ragan.com
- Facebook’s Camera App Name Change was to Avoid Confusion, thenextweb.com
- Five Types Of Facebook Fans, allfacebook.com
- Helping SMBs Understand the Importance of Social Marketing, streetfightmag.com
- Making it easier to link your website to your Google+ page …, Google
- Mountain Lion’s Facebook integration coming in the fall, not at July launch, 9to5mac.com
- WAKE UP CALL: Word of Mouth Marketing More than Social Media, geofflivingston.com
- Why the World’s Most Perfect News Tweet Is Kind of Boring, www.theatlantic.com
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